Now that a federal election has been called, Canadians can expect to be bombarded with political advertising.

For political parties and those wanting to reach potential voters, Basis Technologies has launched geo-targeting for political districts. The ad platform also automates the adoption of political ad disclosure required by the Digital Advertising Alliance of Canada (DAAC).

Canada now has more than 300 federal ridings or electoral districts. Previously, targeting potential voters from select districts through digital channels required identifying areas in each of the targeted districts and then manually uploading the data into programmatic ad platforms. The Basis platform aims to eliminate that work by streamlining the discovery, selection and exemption of districts to target.

Other features of the Basis platform include weekly update of Canadian political district geo-targeting and a curated selection of private marketplace inventory approved for political advertising across display, video and connected TV. It also offers Canadian-based Political Priority customer support with a on-call team for ad creative and copy reviews and approval within hours to ensure ads meet publisher guidelines.

Basis Technologies provides omnichannel advertising software and has been used by agencies and consultants in politics, public affairs and advocacy for 17 years.