Cossette Media announced last week that Caroline Archambault has been appointed to vice president of media.

Archambault was appointed to VP from her previous role as group director of media, which she held from August to March.

Before joining Cossette Media, she group director of strategy for Touche! from 2020 to 2024 and account director Carat for the previous 10 years.

“Throughout my career, I have had the pleasure and privilege of collaborating with talented colleagues, on exciting brands and with inspiring leaders,” Archambault said on LinkedIn in her post thanking Cossette’s senior VP and GM Marc-Antoine Grenier.

IAB Canada names new co-chair of gaming committee

Pascaline Forget has been appointed as the newest co-chair of IAB Canada’s gaming committee.

Forget is currently manager of gaming partnerships with Initiative Canada, a role she has held since October 2023 and got her start with Initiative in September 2022 as supervisor of communications design.

As co-chair, Forget will “focus on supporting the growth of gaming as a media channel while driving awareness and education on opportunities within the advertising ecosystem,” according to the LinkedIn post announcing her appointment.