IKEA emerged as the top radio advertiser during the week of March 24 to 30, according to AdEase.
The retailer scored 6,249 combined occurrences, leading in Calgary and Edmonton, and ranking among the top in Toronto, Vancouver and Montreal with an ad promoting its mattresses.
The marketer has been running its “u up?” campaign, sending direct messages to selected Canadians who were up in the middle of the night with an offer of a free mattress. The company attempts to attract the attention of consumers looking for better sleep solutions while also promoting the brand in a competitive market.
Government of Canada took second place with 6,085 occurrences, a significant drop of 2,020 from the previous week, while Toyota secured third place, boosting its presence with 4,822 occurrences. Rounding out the top five were Subway Restaurants, which increased its buy to 4,792 occurrences, and the Liberal Party of Canada with 3,480 occurrences (also up from last week).
Among the biggest movers were Subaru, which leapt 73 positions to ninth place in Toronto, and Canadian National Sportsmen’s Shows, which gained 106 positions in Quebec.
QSRs, furniture stores, internet services, jewelry stores and courier and mail services were the highest spending groups.
Vancouver
Advertisers
1. BC Ministry Of Energy & Mines: 1166 (-)
2. British Columbia Securities Commission: 1145 (2)
3. Government Of Canada: 1139 (1)
4. Liberal Party Of Canada: 1124 (23)
5. IKEA: 1079 (3)
6. Rogers Communications: 1069 (6)
7. Subway Restaurants: 992 (7)
8. Toyota Dealers: 975 (5)
9. Air Canada: 953 (8)
10. Spence Diamonds: 919 (4)
Categories
1. Quick Serve Restaurants: 3208 (1)
2. Internet Services: 2222 (3)
3. Advisory Services: 1953 (2)
4. Furniture Stores: 1645 (4)
5. Jewelry Stores: 1235 (6)
6. Consumption: 1166 (-)
7. Courier & Mail Services: 1139 (8)
8. Political Campaign: 1014 (22)
9. Online Travel Agency: 977 (5)
10. Import Trucks (DAG): 975 (9)
Calgary
Advertisers
1. IKEA: 1524 (2)
2. Toyota Dealers: 1457 (18)
3. Government Of Canada: 1190 (3)
4. Calgary Co-operative Association: 1085 (4)
5. Government Of Alberta: 925 (1)
6. Rogers Communications: 924 (7)
7. Subway Restaurants: 870 (8)
8. Sico: 869 (19)
9. Spence Diamonds: 848 (6)
10. Save-on-foods: 737 (17)
Categories
1. Quick Serve Restaurants: 2348 (1)
2. Furniture Stores: 1846 (3)
3. Internet Services: 1317 (10)
4. Courier & Mail Services: 1263 (4)
5. Mobile Application: 1125.5 (6)
6. Exhibitions: 1060.5 (14)
7. Grocery Stores & Supermarkets: 1049 (11)
8. Home Developments: 1041 (7)
9. Local Government: 1004 (2)
10. Heating & Cooling Services: 999 (8)
Edmonton
Advertisers
1. Toyota Dealers: 1145 (17)
2. IKEA: 1065 (3)
3. Government Of Canada: 874 (4)
4. Rogers Communications: 830 (6)
5. Spence Diamonds: 814 (5)
6. Government Of Alberta: 763 (1)
7. Marketplace Events: 742 (8)
8. Sico: 721 (19)
9. McDonald’s: 644 (7)
10. Save-on-foods: 612 (15)
Categories
1. Quick Serve Restaurants: 1857 (1)
2. Furniture Stores: 1406 (3)
3. Heating & Cooling Services: 1368 (4)
4. Internet Services: 1292 (9)
5. Jewelry Stores: 952 (7)
6. Lottery Draws: 945 (5)
7. Courier & Mail Services: 897 (8)
8. Exhibitions: 833 (6)
9. RVs & Trailers Retailers: 817 (15)
10. Local Government: 773 (2)
Ottawa
Advertisers
1. Desjardins Group: 1040.33 (2)
2. McDonald’s: 903 (4)
3. Crave TV: 829 (10)
4. Loblaws: 795 (3)
5. Walmart: 793 (6)
6. Spence Diamonds: 785 (7)
7. Workplace Safety And Insurance Board: 662 (16)
8. La Cite Collegiale: 630 (9)
9. Subway Restaurants: 628 (15)
10. Nissan Dealers: 593 (11)
Categories
1. Quick Serve Restaurants: 2233 (1)
2. Grocery Stores & Supermarkets: 1450.5 (3)
3. Dine-in Restaurants & Bars: 1293 (5)
4. TV & Streaming Services: 1281.5 (4)
5. Furniture Stores: 1188 (6)
6. Jewelry Stores: 896 (9)
7. Internet Services: 874 (2)
8. Lottery Draws: 873 (12)
9. Colleges & Universities: 871 (8)
10. Import SUVs (DAG): 833 (7)
Toronto
Advertisers
1. Loblaws: 1913 (2)
2. Liberal Party Of Canada: 1850 (16)
3. Desjardins Group: 1737.33 (4)
4. IKEA: 1651 (5)
5. Air Transat: 1432 (-)
6. Air Canada: 1302 (6)
7. Subway Restaurants: 1256 (7)
8. Toyota Dealers: 1245 (8)
9. Subaru Dealers: 1212 (82)
10. Government Of Canada: 1160 (3)
Categories
1. Quick Serve Restaurants: 3640 (1)
2. Furniture Stores: 2315 (3)
3. Internet Services: 1993 (2)
4. Grocery Stores & Supermarkets: 1947 (5)
5. Airlines: 1930 (34)
6. Political Campaign: 1634 (17)
7. Online Travel Agency: 1478 (4)
8. Import SUVs (DAG): 1471 (6)
9. Automotive Imports General: 1212 (89)
10. Lottery Draws: 1195 (8)
Montreal
Advertisers
1. Gouvernement Du Quebec: 2142 (2)
2. Government Of Canada: 1448 (1)
3. BCE (Bell): 1385 (3)
4. Subway Restaurants: 1046 (6)
5. McDonald’s: 1029 (7)
6. IKEA: 930 (8)
7. Air Transat: 907 (-)
8. Air Canada: 890 (11)
9. Crave TV: 869 (18)
10. Ebox: 841 (13)
Categories
1. Quick Serve Restaurants: 2528 (1)
2. Internet Services: 2219 (3)
3. Furniture Stores: 1609 (5)
4. Airlines: 1529 (16)
5. Local Government: 1491 (2)
6. Import SUVs (DAG): 1472 (4)
7. Courier & Mail Services: 1446 (6)
8. Dine-in Restaurants & Bars: 1222 (11)
9. Eyewear & Optical Stores: 1203 (15)
10. Insurance Associations: 1131 (27)
Quebec City
Advertisers
1. Gouvernement Du Quebec: 563 (2)
2. Liberal Party Of Canada: 506 (10)
3. Virgin Plus: 479 (1)
4. La Cite Collegiale: 382 (3)
5. Constrobourg: 322 (5)
6. Crave TV: 313 (7)
7. Government Of Canada: 274 (4)
8. McDonald’s: 264 (8)
9. Leclerc Communication: 257 (43)
10. Canadian National Sportsmen’s Shows: 224 (116)
Categories
1. Dine-in Restaurants & Bars: 1064 (1)
2. Political Associations: 592 (24)
3. Quick Serve Restaurants: 555 (2)
4. Furniture Stores: 526 (9)
5. Smartphone & Mobile Services: 479 (6)
6. Exhibitions: 471 (7)
7. Colleges & Universities: 429 (13)
8. Real Estate Agent: 421 (10)
9. Local Government: 415 (4)
10. Grocery Stores & Supermarkets: 400.5 (15)
