According to the latest AdEase report, Tim Hortons topped the list as the most active TV advertiser for the week spanning March 24 to 30, with a total of 2,101 ad occurrences.

On a regional breakdown, the QSR secured the second spot in Vancouver and Montreal, third in Calgary and fifth in Toronto. Tim Hortons also had a strong presence on TV the previous week, leading the market with 2,616 combined occurrences.

McDonald’s trailed behind with 2,091 instances, a decline of 119 from the previous week. Ford Motor made a notable entrance, securing the third spot with 1,634 occurrences after not appearing in the AdEase ranking the previous week. Rounding out the top five were Interprovincial Lottery Corporation with 1,520 occurrences (down from the previous week) and The Brick Warehouse with 1,438 (up from the previous week).

Ford was also the advertiser that moved the most in the Vancouver, Toronto and Calgary rankings, while Nissan moved the most in Montreal.

On the category side, QSRs recorded the highest occurrences (9,692), followed by furniture stores (4,318) and TV and streaming services (3,521).

Vancouver

Advertisers

1. McDonald’s: 528 (2)
2. Tim Hortons: 523 (1)
3. Subaru Canada: 492 (3)
4. Ford Motor: 413 (28)
5. Conservative Party Of Canada: 403 (14)
6. The Brick Warehouse: 371 (13)
7. Arm & Hammer: 353 (6)
8. Pandora Jewelry: 337 (4)
9. Leon’s Furniture: 326 (8)
10. Doordash: 299 (12)

Categories

1. Quick Serve Restaurants: 2403 (1)
2. Furniture Stores: 987 (3)
3. TV & Streaming Services: 879 (2)
4. Import SUVs Corporate: 780 (4)
5. Food Delivery Services: 766 (5)
6. Political Associations: 683 (18)
7. Everyday Banking: 559 (6)
8. Advisory Services: 543.5 (7)
9. Online Travel Agency: 399 (8)
10. Online Casinos: 374 (10)

Calgary

Advertisers

1. Calgary Co-operative Association: 534 (3)
2. McDonald’s: 524 (2)
3. Tim Hortons: 523 (1)
4. The Brick Warehouse: 513 (4)
5. Ford Motor: 413 (33)
6. Arm & Hammer: 385 (7)
7. Pandora Jewelry: 340 (6)
8. Skip: 314 (5)
9. Leon’s Furniture: 306 (8)
10. Doordash: 303 (10)

Categories

1. Quick Serve Restaurants: 2383 (1)
2. Furniture Stores: 1105 (2)
3. TV & Streaming Services: 895 (3)
4. Food Delivery Services: 874 (4)
5. Mobile Application: 647 (5)
6. Lottery Draws: 529 (6)
7. Advisory Services: 517.5 (8)
8. Import SUVs Corporate: 495 (7)
9. Everyday Banking: 477 (10)
10. Online Travel Agency: 401 (9)

Toronto

Advertisers

1. Interprovincial Lottery Corporation: 1118 (1)
2. Conservative Party Of Canada: 645 (7)
3. Princess Margaret Cancer Foundation: 623 (24)
4. McDonald’s: 595 (3)
5. Tim Hortons: 582 (2)
6. The Brick Warehouse: 554 (8)
7. Crave TV: 538.5 (5)
8. Ford Motor: 498 (54)
9. Pandora Jewelry: 491 (4)
10. Leon’s Furniture: 483 (6)

Categories

1. Quick Serve Restaurants: 2686 (1)
2. Lottery Draws: 1761 (4)
3. Furniture Stores: 1700 (2)
4. TV & Streaming Services: 1505.5 (3)
5. Political Associations: 1030 (9)
6. Food Delivery Services: 918 (7)
7. Jewelry Stores: 706 (6)
8. Everyday Banking: 609 (5)
9. Import SUVs Corporate: 580 (10)
10. Online Travel Agency: 562 (13)

Montreal

Advertisers

1. Crave TV: 892 (1)
2. Tim Hortons: 473 (2)
3. BCE (Bell): 468 (5)
4. Chevrolet Dealers: 460 (4)
5. McDonald’s: 444 (3)
6. Interprovincial Lottery Corporation: 402 (6)
7. Nissan Dealers: 342 (102)
8. RBC Financial Group: 337 (9)
9. Ford Motor: 310 (90)
10. Domino’s Pizza: 308 (7)

Categories

1. Quick Serve Restaurants: 2220 (1)
2. TV & Streaming Services: 1246.5 (2)
3. Furniture Stores: 1125.75 (3)
4. Everyday Banking: 589 (6)
5. Smartphone & Mobile Services: 571 (5)
6. Import SUVs (DAG): 515 (26)
7. Mattress Stores: 509 (48)
8. Import SUVs Corporate: 496 (7)
9. Dine-in Restaurants & Bars: 479 (14)
10. Lottery Draws: 455 (9)

Canada Specialty

Advertisers

1. Crave TV: 2416 (1)
2. Ford Motor: 1999 (19)
3. McDonald’s: 1877 (3)
4. Tim Hortons: 1862 (2)
5. Bissell: 1413 (8)
6. Sleep Country: 1401 (181)
7. Arm & Hammer: 1261 (14)
8. Dairy Queen: 1240 (30)
9. Domino’s Pizza: 1232 (10)
10. Tide: 1188 (4)

Categories

1. Quick Serve Restaurants: 10746 (1)
2. TV & Streaming Services: 3941 (2)
3. Furniture Stores: 3415 (4)
4. Liquid Laundry Detergent: 2188 (18)
5. Everyday Banking: 2126 (7)
6. Online Casinos: 2065 (11)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 1985 (6)
8. Dine-in Restaurants & Bars: 1824 (3)
9. Food Delivery Services: 1739 (19)
10. Mattress Stores: 1725 (94)