According to the latest AdEase report, IKEA remained as the most active radio advertiser for the week of March 31 to April 6, with 7,034 total occurrences.

The retailer ranked in every market except Quebec, taking first place in Toronto, second in Calgary and Edmonton, fifth in Vancouver, seventh in Montreal and 10th in Ottawa. With 6,249 ad occurrences in the previous radio buying week, IKEA has been actively promoting its mattress across various platforms this year. In February, it targeted Canadians who stay up late on Instagram, sending them direct messages with an offer of a free mattress as part of its “u up?” OOH campaign.

Government of Canada came in second with 7,027 occurrences, a significant increase of 942 from the previous week. Spence Diamonds took third place, boosting its ad occurrences to 4,831, while Ford jumped into fourth place with 3,797 occurrences after not ranking in the previous AdEase report. Government of Alberta rounded out the top five, increasing its ad occurrences to 3,677.

On the category side, furniture stores surpassed QSRs as the top spending group. It was followed by grocery stores and supermarkets, TV and streaming services, jewellery stores and automobile-related categories such as automotive imports general and auto repair services.

Vancouver

Advertisers

1. Tim Hortons: 1259 (16)
2. BC Ministry Of Energy & Mines: 1253 (1)
3. Government Of Canada: 1226 (3)
4. Spence Diamonds: 1192 (7)
5. IKEA: 1119 (5)
6. Air Canada: 962 (10)
7. Canon Canada: 857 (12)
8. Save-on-foods: 708 (14)
9. Fortis BC: 660 (21)
10. Wise Payments: 658 (20)

Categories

1. Jewelry Stores: 1794 (5)
2. Quick Serve Restaurants: 1490 (1)
3. Consumption: 1253 (6)
4. Courier & Mail Services: 1226 (7)
5. Furniture Stores: 1188 (4)
6. TV & Streaming Services: 1180 (14)
7. Grocery Stores & Supermarkets: 1025 (15)
8. Online Travel Agency: 989 (10)
9. Inkjet Printers: 857 (13)
10. Advisory Services: 856 (3)

Calgary

Advertisers

1. Government Of Alberta: 2022 (6)
2. IKEA: 1558 (2)
3. Toyota Dealers: 1259 (1)
4. Government Of Canada: 1220 (3)
5. Calgary Co-operative Association: 1149 (4)
6. Spence Diamonds: 963 (5)
7. Ford Dealers: 893 (397)
8. Calgary Health Trust: 787 (54)
9. Fountain Tire Canada: 757 (-)
10. Home Hardware Stores: 679 (13)

Categories

1. Local Government: 2053 (11)
2. Furniture Stores: 1854 (2)
3. Grocery Stores & Supermarkets: 1429 (8)
4. Courier & Mail Services: 1313 (4)
5. Automotive Imports General: 1259 (10)
6. Home Developments: 1252 (7)
7. General Home Improvement Stores: 1202 (17)
8. TV & Streaming Services: 1075.5 (24)
9. Mobile Application: 1075 (5)
10. Auto Repair Services: 1046 (27)

Edmonton

Advertisers

1. Government Of Alberta: 1655 (6)
2. IKEA: 1095 (2)
3. Spence Diamonds: 917 (3)
4. Government Of Canada: 888 (4)
5. Toyota Dealers: 809 (1)
6. Ford Dealers: 755 (432)
7. Brookfield Residential: 648 (15)
8. Fountain Tire Canada: 531 (436)
9. Save-on-foods: 476 (10)
10. Joe Fresh: 448 (33)

Categories

1. Local Government: 1659 (11)
2. Furniture Stores: 1516 (2)
3. Heating & Cooling Services: 1107 (3)
4. Jewelry Stores: 1100 (6)
5. Courier & Mail Services: 914 (7)
6. Grocery Stores & Supermarkets: 884 (12)
7. RVs & Trailers Retailers: 847 (9)
8. Automotive Imports General: 810 (10)
9. Lottery Draws: 807 (5)
10. TV & Streaming Services: 783 (14)

Ottawa

Advertisers

1. Gouvernement Du Quebec: 956 (15)
2. Crave TV: 922 (3)
3. Walmart: 819 (5)
4. Spence Diamonds: 783 (6)
5. Ford Dealers: 766 (45)
6. Subaru Dealers: 657 (514)
7. Loblaws: 655 (4)
8. Rona: 547 (-)
9. Government Of Canada: 546 (14)
10. IKEA: 540 (16)

Categories

1. Dine-in Restaurants & Bars: 1644 (4)
2. TV & Streaming Services: 1454 (3)
3. Grocery Stores & Supermarkets: 1280 (2)
4. Jewelry Stores: 893 (7)
5. Department Stores: 843 (11)
6. Furniture Stores: 818 (5)
7. General Home Improvement Stores: 801 (44)
8. Heating & Cooling Services: 729 (19)
9. Real Estate Agent: 713 (13)
10. Mattress Stores: 668 (18)

Toronto

Advertisers

1. IKEA: 1787 (4)
2. Air Transat: 1551 (5)
3. Air Canada: 1453 (6)
4. Loblaws: 1446 (1)
5. Canon Canada: 1396 (13)
6. Government Of Canada: 1341 (11)
7. Subaru Dealers: 1307 (9)
8. Desjardins Group: 1154 (3)
9. Wise Payments: 1103 (20)
10. Spence Diamonds: 976 (17)

Categories

1. Furniture Stores: 2030 (2)
2. Grocery Stores & Supermarkets: 1936 (3)
3. Airlines: 1877 (5)
4. Dine-in Restaurants & Bars: 1790 (41)
5. TV & Streaming Services: 1750 (28)
6. Online Travel Agency: 1575 (9)
7. Inkjet Printers: 1396 (13)
8. Courier & Mail Services: 1341 (11)
9. Automotive Imports General: 1307 (10)
10. Quick Serve Restaurants: 1282 (1)

Montreal

Advertisers

1. Gouvernement Du Quebec: 2442 (1)
2. Garno Spices: 1574 (16)
3. Government Of Canada: 1545 (2)
4. Ford Dealers: 1075 (12)
5. Air Canada: 1055 (8)
6. Air Transat: 1046 (7)
7. IKEA: 935 (6)
8. Crave TV: 896 (9)
9. BMR Centres: 660 (382)
10. Gary Chartrand: 647 (20)

Categories

1. Airlines: 1704 (3)
2. Courier & Mail Services: 1545 (7)
3. Seasoning Mixes: 1307 (21)
4. Local Government: 1302 (5)
5. Dine-in Restaurants & Bars: 1214 (8)
6. Insurance Associations: 1109 (10)
7. TV & Streaming Services: 1104.5 (11)
8. Furniture Stores: 948 (4)
9. General Home Improvement Stores: 941 (115)
10. Pet Shop & Supply Stores: 767 (34)

Quebec City

Advertisers

1. Gouvernement Du Quebec: 789 (1)
2. Crave TV: 605 (6)
3. Constrobourg: 350 (5)
4. Ford Dealers: 308 (31)
5. Dormez-vous Sleep Centers: 303 (7)
6. Roy Metivier Roberge: 279 (33)
7. Mondou: 278 (116)
8. BMR Centres: 261 (-)
9. Government Of Canada: 261 (8)
10. 1-800-got-junk?: 226 (25)

Categories

1. Dine-in Restaurants & Bars: 613.5 (1)
2. TV & Streaming Services: 605 (16)
3. Mattress Stores: 510 (12)
4. Local Government: 392 (9)
5. General Home Improvement Stores: 381 (64)
6. Pet Shop & Supply Stores: 367 (74)
7. Real Estate Agent: 360 (8)
8. Community Development: 350 (15)
9. Insurance Associations: 340 (14)
10. Airlines: 326 (11)

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