According to the latest AdEase report, McDonald’s took the top spot as the most active TV advertiser for the week spanning March 31 to April 6.
McDonald’s led the list with 2,015 total occurrences, ranking first in Vancouver, second in Calgary and Toronto and third in Montreal. The QSR came in second with 2,091 occurrences during last week’s TV shopping week.
Tim Hortons – the previous week’s top advertiser – slipped to second place this time with 2,050 total occurrences, representing a slight decrease of 51 occurrences from the prior week. Crave TV and Dairy Queen followed, with 1,731 and 1,544 occurrences, respectively, both increasing their ad purchases. Ford Motor completed the top five with 1,179 instances, marking a drop of 455 from the previous week.
Canadian Tire and Ford Dealers also saw significant jumps in the rankings. Canadian Tire rose 82 positions in Calgary, while Ford moved up 221 positions in Montreal.
In terms of categories, QSR maintained its position as the top spending group, followed closely by TV and streaming services, furniture stores and food delivery services.
Vancouver
Advertisers
1. McDonald’s: 498 (1)
2. Tim Hortons: 491 (2)
3. Subaru Canada: 454 (3)
4. Dairy Queen: 392 (19)
5. Ford Motor: 377 (4)
6. Leon’s Furniture: 368 (9)
7. Arm & Hammer: 338 (7)
8. Canadian Tire: 330 (98)
9. Conservative Party Of Canada: 318 (5)
10. Nissan Dealers: 304 (14)
Categories
1. Quick Serve Restaurants: 2978 (1)
2. TV & Streaming Services: 794.5 (3)
3.Furniture Stores: 730 (2)
4. Import SUVs Corporate: 652 (4)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 632 (14)
6. Everyday Banking: 574 (7)
7. Food Delivery Services: 554 (5)
8. Online Travel Agency: 493 (9)
9. Political Associations: 486 (6)
10. Dine-in Restaurants & Bars: 410 (13)
Calgary
Advertisers
1. Calgary Co-operative Association: 559 (1)
2. McDonald’s: 504 (2)
3. Tim Hortons: 492 (3)
4. Dairy Queen: 414 (20)
5. Ford Motor: 373 (5)
6. Arm & Hammer: 367 (6)
7. Skip: 363 (8)
8. Leon’s Furniture: 333 (9)
9. Nissan Dealers: 323 (23)
10. Canadian Tire: 316 (92)
Categories
1. Quick Serve Restaurants: 3024 (1)
2. TV & Streaming Services: 795 (3)
3. Furniture Stores: 727 (2)
4. Food Delivery Services: 654 (4)
5. Candy, Candy Bars, Caramels, Chocolate & Fudge: 633 (15)
6. Mobile Application: 629 (5)
7. Everyday Banking: 499 (9)
8. Online Travel Agency: 496 (10)
9. Lottery Draws: 399 (6)
10. Cat Litter: 384 (11)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 776 (1)
2. McDonald’s: 582 (4)
3. Tim Hortons: 547 (5)
4. Leon’s Furniture: 526 (10)
5. Crave TV: 525 (6)
6. Conservative Party Of Canada: 491 (2)
7. TD Canada Trust: 486 (15)
8. Dairy Queen: 474 (23)
9. Ford Motor: 429 (8)
10. Arm & Hammer: 408 (11)
Categories
1. Quick Serve Restaurants: 3247 (1)
2. TV & Streaming Services: 1497.5 (4)
3. Furniture Stores: 969 (3)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 806 (15)
5. Lottery Draws: 788 (2)
6. Online Travel Agency: 746 (10)
7. Political Associations: 737 (5)
8. Food Delivery Services: 694 (6)
9. Everyday Banking: 624 (8)
10. Tourism Boards: 613 (14)
Montreal
Advertisers
1. Crave TV: 1206.5 (1)
2. Tim Hortons: 520 (2)
3. McDonald’s: 431 (5)
4. Dormez-vous Sleep Centers: 406 (8)
5. BCE (Bell): 351 (3)
6. Interprovincial Lottery Corporation: 315 (6)
7. Beneva: 305 (37)
8. Ford Dealers: 301 (229)
9. BMR Centres: 273 (-)
10. Dairy Queen: 264 (15)
Categories
1. Quick Serve Restaurants: 2357 (1)
2. TV & Streaming Services: 1550 (2)
3. Furniture Stores: 637.25 (3)
4. Mattress Stores: 546 (6)
5. General Home Improvement Stores: 538 (23)
6. Candy, Candy Bars, Caramels, Chocolate & Fudge: 512 (16)
7. Online Travel Agency: 476 (13)
8. Consumer Property & Casualty Insurance: 417.5 (14)
9. Everyday Banking: 416 (4)
10. Lottery Draws: 387 (10)
Canada Specialty
Advertisers
1. Dairy Queen: 2156 (8)
2. Crave TV: 2087 (1)
3. Tim Hortons: 1770 (4)
4. Sleep Country: 1640 (6)
5. Bissell: 1616 (5)
6. Canadian Tire: 1604 (35)
7. Ford Motor: 1457 (2)
8. Domino’s Pizza: 1441 (9)
9. McDonald’s: 1351 (3)
10. Arm & Hammer: 1326 (7)
Categories
1. Quick Serve Restaurants: 12044 (1)
2. Dine-in Restaurants & Bars: 3085 (8)
3. TV & Streaming Services: 2964.5 (2)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2761 (7)
5. Furniture Stores: 2566 (3)
6. Everyday Banking: 2241 (5)
7. Online Travel Agency: 2032 (15)
8. Online Casinos: 1838 (6)
9. Mattress Stores: 1793 (10)
10. Liquid Laundry Detergent: 1589 (4)
Photo via Unsplash
