Active International has promoted Scott Miles (pictured on the left) to managing director of its Canadian office.
In his new role, Miles will focus on growing client partnerships, unlocking new opportunities and guiding Active’s evolution in the Canadian market.
Miles joined the organization in 2011 as a media assistant. He then rose through the ranks in client solutions and strategy, becoming client solutions manager, senior director and VP. He most recently served as chief client officer, having helped build the company’s national client strategy, mentored new executives and driven long-term value for brands across Canada.
“Scott’s focus on client success and the values that define our culture have been instrumental in our evolution,” said Andrew Bulmer, president of Active International Canada and Involved Media North America.
Active is a corporate trade and media company. It provides media planning and buying services, though its traditional area of expertise helping companies manage excess inventory and recover write-downs (which it largely provides in the form of funding media budgets).
In 2023, the company announced that it had hired former SVP and chief client officer at Dentsu’s Carat Caroline Breton to launch and lead Involved Media in Canada. The media agency, an already established brand in the U.S. and Australia, offers unbiased advice based on results and is focused on working with mid-market brands, as well as global brands seeking local media expertise in Canada.
Since then, Active has continued to provide its commercial and corporate media buying services as a separate division.
Marketbridge expands in Canada with new senior director of media
Marketbridge, a management consultancy and marketing agency, has named Andy Pandya (pictured on the right) as its new sPandya previously led marketing efforts at Boxhub, an online platform specializing in shipping containers. Prior to that, he held key roles at Rogers Sports & Media as director of B2B and growth marketing, and at Alida, as senior director of growth marketing. Alida is a research platform focused on helping brands build research communities to gather feedback and drive customer experience, user experience and product innovation.
With offices in Canada and the U.S., Marketbridge has worked with clients in a variety of sectors, including CPG, financial services, healthcare and technology. Last year, it launched a new marketing consultancy, integrating four firms: Comm, fama PR, Intelisent and Quarry. The new entity aims to offer comprehensive growth services, including strategy consulting, marketing and communications, data science, analytics and technology solutions, according to Marketbridge.
Pandya’s hiring is part of the agency’s efforts to expand in Canada.
