Disney Advertising announced Thursday it is expanding to strengthen its global ad offerings and deliver more consistency and scalability for marketers across regions, including Canada. Through a unified framework, Disney’s biddable and programmatic offerings – along with its proprietary Audience Graph – are now available across Canada, Latin America and EMEA.

According to Disney, Audience Graph will help inform campaigns through more precise planning, buying and measurement. Expanded integrations are now available in Canada with demand-side platforms, including The Trade Desk, StackAdapt and Google’s Display & Video 360 – and sell-side platform Magnite.

Disney says private marketplaces and preferred deals are also now accessible in Canada, furthering its existing programmatic guaranteed option available since the introduction of ads on Disney+. To drive demand for these new programmatic deals, Disney+ Canada and its local sales representative, Rogers Sports and Media, are engaging agencies and clients in a roadshow this spring.

Additionally, advertisers can now access Live biddable inventory in the U.S. across Disney+, Hulu and ESPN, available through the Disney Ad Server.

“With access to over 35 demand-side platforms in the U.S. and continuous global growth, we empower agencies to make smarter buys with deeper insights, leveraging technology and data to enhance their advertising strategies,” says Jamie Power, SVP of addressable sales at Disney.

Programmatic guaranteed deals – across both VOD and Live inventory – are rolling out in select LATAM regions through Display & Video 360, and powered by a connection with Magnite, building on the earlier launch of programmatic capabilities with Mercado Libre.

“Disney is expanding the availability of our Audience Graph globally to help brands connect with consumers at scale while providing actionable insights,” Dana McGraw, SVP of data and measurement science at Disney. “We’re taking a thoughtful approach, aligned with local needs and requirements, to deliver real solutions to challenges brands face regardless of their region.”