According to the most recent AdEase report, Tim Hortons maintained its lead in the TV market, making 6,916 total appearances from April 14 to 20.

The QSR landed first in Vancouver, Calgary and Toronto, while coming in second in Montreal. The majority of its ad occurrences were driven by a Frozen Quenchers ad, followed by a commercial for its new rookie hockey cards in partnership NHL players Sidney Crosby and Nathan MacKinnon (pictured). The commercial campaign, which will run until April 26 and will resume from May 4 to 10, depicts the players in disguise, resembling bank robbers, to highlight their “rookie” phase of their careers. The brand aims to engage fans by giving them the chance to collect cards featuring NHL legends.

Crave TV claimed the second spot with 5,138 occurrences, marking a notable increase compared to the previous week. Subaru and McDonald’s followed closely, with 3,208 and 3,073 occurrences, respectively, both boosting their ad spend from the previous week. The Brick Warehouse rounded out the top five with 2,463 occurrences, albeit a decline from the prior week.

On the category side, QSRs dominated the landscape across all cities, led by prominent brands like Tim Hortons, McDonald’s and A&W Restaurant. TV and streaming services took centre stage in Toronto and Montreal, driven by brands like Crave TV and Bell. Meanwhile, furniture stores thrived in Vancouver, Calgary and Toronto, with The Brick Warehouse at the forefront, and import SUVs corporate enjoyed popularity in these same cities, with Subaru and Nissan leading the charge.

Vancouver

Advertisers

1. Tim Hortons: 711 (2)
2. Subaru Canada: 619 (1)
3. Nissan Dealers: 459 (7)
4. Toyota Dealers: 384.5 (96)
5. McDonald’s: 374 (5)
6. Conservative Party Of Canada: 332 (4)
7. A&W Restaurant: 323 (10)
8. The Brick Warehouse: 297 (3)
9. RBC Financial Group: 264 (303)
10. Elections Canada: 261 (11)

Categories

1. Quick Serve Restaurants: 2364 (1)
2. Import SUVs Corporate: 851 (3)
3. Furniture Stores: 740 (2)
4. Political Associations: 698 (7)
5. Everyday Banking: 613 (19)
6. TV & Streaming Services: 575 (4)
7. Import SUVs (DAG): 485 (12)
8. Candy, Candy Bars, Caramels, Chocolate & Fudge: 416 (5)
9. Department Stores: 344 (10)
10. Grocery Stores & Supermarkets: 344 (46)

Calgary

Advertisers

1. Tim Hortons: 841 (2)
2. The Brick Warehouse: 524 (1)
3. Nissan Dealers: 484 (7)
4. Subaru Canada: 479 (3)
5. McDonald’s: 442 (5)
6. A&W Restaurant: 410 (11)
7. Toyota Dealers: 375.5 (171)
8. Subway Restaurants: 291 (10)
9. Groundworks: 288 (13)
10. Elections Canada: 277 (14)

Categories

1. Quick Serve Restaurants: 2885 (1)
2. Furniture Stores: 988 (2)
3. Import SUVs Corporate: 730 (5)
4. TV & Streaming Services: 686.5 (3)
5. Everyday Banking: 641 (35)
6. Import SUVs (DAG): 518 (10)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 502 (4)
8. Department Stores: 415 (11)
9. Domestic Trucks: 385 (16)
10. Grocery Stores & Supermarkets: 384 (36)

Toronto

Advertisers

1. Tim Hortons: 940 (2)
2. Interprovincial Lottery Corporation: 746 (1)
3. Conservative Party Of Canada: 614 (5)
4. Subaru Canada: 582 (4)
5. Crave TV: 564.5 (6)
6. Desjardins Group: 523 (45)
7. McDonald’s: 522 (9)
8. Nissan Dealers: 484 (13)
9. Toyota Dealers: 471 (264)
10. TD Canada Trust: 471 (47)

Categories

1. Quick Serve Restaurants: 2898 (1)
2. TV & Streaming Services: 1180 (4)
3. Furniture Stores: 1179 (2)
4. Political Associations: 1118 (5)
5. Lottery Draws: 933 (3)
6. Import SUVs Corporate: 874 (7)
7. Everyday Banking: 781 (32)
8. Import SUVs (DAG): 740 (21)
9. Candy, Candy Bars, Caramels, Chocolate & Fudge: 620 (6)
10. Tourism Boards: 578 (10)

Montreal

Advertisers

1. Crave TV: 1242 (1)
2. Tim Hortons: 838 (2)
3. McDonald’s: 355 (7)
4. Subaru Canada: 353 (5)
5. Chevrolet Dealers: 352 (14)
6. Ford Dealers: 330 (9)
7. Dormez-vous Sleep Centers: 310 (11)
8. Belairdirect Insurance: 299 (16)
9. BCE (Bell): 275 (15)
10. TD Canada Trust: 267 (307)

Categories

1. Quick Serve Restaurants: 2391 (1)
2. TV & Streaming Services: 1637 (2)
3. Furniture Stores: 862 (3)
4. Import SUVs Corporate: 634.5 (7)
5. General Home Improvement Stores: 551 (4)
6. Home Insurance: 520 (11)
7. Mattress Stores: 512 (6)
8. Import SUVs (DAG): 495 (27)
9. Everyday Banking: 483 (37)
10. Domestic Trucks: 431 (18)

Canada Specialty

Advertisers

1. Tim Hortons: 3586 (1)
2. Crave TV: 2821.5 (2)
3. Sleep Country: 1820 (5)
4. Domino’s Pizza: 1539 (6)
5. Gillette: 1467 (4)
6. McDonald’s: 1380 (21)
7. Tide: 1379 (7)
8. Air Wick: 1335 (16)
9. Dodge Canada: 1289 (10)
10. Swiffer: 1263 (9)

Categories

1. Quick Serve Restaurants: 11749 (1)
2. TV & Streaming Services: 3379.5 (3)
3. Furniture Stores: 2981 (2)
4. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2659 (5)
5. Import SUVs Corporate: 2273 (8)
6. Mattress Stores: 2168 (11)
7. Everyday Banking: 1859 (50)
8. Department Stores: 1399 (12)
9. Multi Online Gambling: 1349 (16)
10. Political Associations: 1330 (18)