BBC Studios, producer and global distributor of audio content from the BBC, on Thursday announced a deal with The Podcast Exchange (TPX) that will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada. According to the BBC, the move will provide Canadian brands and agencies with access to one of the most popular podcast portfolios in the global marketplace.

Currently, BBC Studios is home to a broad selection of podcasts listened to by Canadian audiences, including Global News Podcast, World of Secrets, You’re Dead to Me, Football Daily and History’s Secret Heroes. The partnership with TPX – a Canadian podcast advertising network – aims to deliver campaigns that resonate with Canadian consumers and bring opportunities to advertisers seeking engaged Canadian audiences, the BBC says.

Louise la Grange, SVP of BBC audio, digital news and streaming at BBC Studios, says Canada is one of its largest markets for BBC podcasts outside the U.K.

“As podcast listenership continues to rapidly grow in the Canadian market, we felt it was the perfect time to partner with a company like TPX that has a strong reputation for representing premium audio content,” la Grange says. “We are excited to work with TPX to bring our world-class catalogue and BBC audience to new advertisers in Canada, and to offer greater capabilities to brands who want to incorporate BBC podcasts into campaigns across the BBC Studios portfolio.”

Pary Bell, CEO of The Podcast Exchange, adds that BBC Studios is one of the “most respected” media brands in the world. “The fact that they chose TPX as their Canadian partner speaks to the strength of our team, our approach and the trust we’ve built in the market,” Bell says. “This partnership is a major addition to our premium offering and a clear win for Canadian advertisers.”

The partnership follows on a string of recent announcements by BBC Studios in the audio space, including the launch of an audio production unit to maximize creative opportunities in the global market and a deal with Triton Digital to leverage Triton platforms and insights tools.

As part of this new partnership with TPX, the BBC will now be added to the Canada Triton ranker, a monthly rank of the top-performing podcasts, publishers and sales networks in the market.