The Globe and Mail, the official festival representative in Canada for the Cannes Lions International Festival of Creativity, announced Thursday its gold-winning teams for the 2025 Canadian Young Lions Competition in the Marketers, Media, PR, Design, Print, Film and Digital categories.
This year, teams from Molson Coors Beverage Company/Uber, Cossette Media, No Fixed Address, two teams from Rethink, LG2/Carton Rogue, and Tadiem/Super Proper will represent Canada in the global contest at the Cannes Lions International Festival of Creativity in Cannes, France, from June 16 to 20.
Modeled after the Cannes Global Young Lions Competition, entrants received a brief and had to complete the challenge for their respective category within a 24- or 48-hour time period.
Each year the competition jury chairs select a non-profit organization as the subject of the competition briefs. This year’s selected charity was Baycrest Foundation, and the primary goal of each brief was to drive awareness and support for Baycrest’s groundbreaking work in aging and brain health, with a focus on encouraging key lifestyle changes that can help prevent cognitive decline.
Competition entries were judged by a panel of industry experts, led by Kruger Products CMO Susan Irving in the Marketers category; Brooke Leland, managing partner at Mekanism Media Canada, and Shannon Lewis, president of the Canadian Media Directors’ Council, for the Media category; and Eva Salem, senior VP of marketing and brand at Canadian Tire Corporation, and Shauna Roe, VP and CD at Edelman Canada, for PR.
The design jury panel was led by Laura Stein, partner, CCO, and Stephanie Yung, chief design officer at Zulu Alpha Kilo, while Luc Du Sault, partner and CCO with LG2 Quebec, and Mary Maddever, EVP for Realscreen and Strategy and editorial director of Brunico Communications, led the Print and Film categories.
Karen Howe, founder of The Township Group, and Sabaa Quao, president of PlusCo Venture Studio, led the Digital category.
Each gold-winning team in the Canadian contest win a prize that includes registration fees for the global competition, as well as delegate passes to the festival, flights and accommodations.
Announced at the CMDC Media Summit on April 30, the medal winners for the 2025 Canadian Young Lions competition are:
Media
Gold
“By your side”
Samuel David-Durocher, business intelligence analyst, Cossette Media
Tristan Bonnot-Parent, product development supervisor, Cossette Media
Silver
“Anosognosia”
Teryn Clapp, integrated planning senior specialist, Epitaph Group Inc.
Anthony Da Rocha, Integrated Planning Specialist, Epitaph Group Inc.
Bronze
“Forgot Your Password?”
Rafaela Steiner, Planner, UM Canada
Riley Wolfe, Planner, UM Canada
Marketers
Gold
“Bring Back the Stars”
Arielle Uwonkunda, marketing manager, Molson Coors Beverage Company
Suzanne Liu, senior partner manager, Uber
Silver
“Brain changer: Put your brain in the game”
Mateo Molinaro, strategist, commercial strategy, Maple Leaf Sports and Entertainment (MLSE)
Tristan Ruffo St-Amour, account manager, global partnership, marketing, Maple Leaf Sports and Entertainment (MLSE)
Bronze
“LiveYoung: one sip, one step at a time”
Caroline Pellegrini, assistant brand manager, Activia, Danone Canada
Katherine Ball, e-commerce manager, Danone Canada
PR
Gold
“The #FadingCity”
Cara von Ende, account supervisor, No Fixed Address
Reagan Sullivan, project manager, No Fixed Address
Silver
“Brain Barrier”
Patricia Vuckovic, PR manager, Rethink PR
Sara Zivkovic, PR coordinator, Rethink PR
Bronze
“Wait…Didn’t I JUST see this?”
Jessica Anderson, account manager, Craft Public Relations
Madeline Reston, consultant, APEX PR
Design
Gold
“Bike Path”
Jesse Shaw, senior motion designer, Rethink
Zoë Boudreau, associate creative director, design, Rethink
Silver
“Outbike. Outthink. Outlast.”
Chen Shang, senior art designer, Monks.Media
Iris Ti, senior art designer, Monks
Bronze
“Let’s get in formation for brain health”
Geneviève Jetté, copywriter, LG2
Marianne St-Pierre, graphic designer, LG2
Gold
“The Mindless Brain Exercise”
Laurent Tremblay, copywriter, Rethink
Victor Pierre, art director, Rethink
Silver
“Talk to Anyone”
An Trinh, copywriter, FCB
Cristina Palmer Lemus, junior art director, FCB
Bronze
“Stretch Your Mind”
Naqsh Sagar, designer, Wunder Inc.
Rebecca Benjamin, junior copywriter, Ray
Film
Gold
“Take care of yourself”
Alexandre Pépin, creative copywriter, LG2
Nicolas Robert, executive producer and partner, Carton Rouge
Silver
“Cognition Over Coolness”
Cameron Marshall, director of photography, Publicis
Quinlan Bruce, junior copywriter, Leo Burnett Canada
Bronze
“The Trailer”
Roxanne Pelletier, copywriter, LG2
Thomas Soto, director, Les Enfants
Digital
Gold
“NeuroLingo”
Anna Ira, coordinator, social, Tadiem
Elyssa Biringer, UI designer, Super Proper
Silver
“Restore Your Memories”
Mriga Suchdeva, senior art director, The Garden
o Nuala Murray, senior copywriter, The Garden
Bronze
“The Fourth Ring”
Nicole Vasarevic, senior digital strategist, Cossette Media
Santana Symeonides, account supervisor, Cossette Media
