Tim Hortons smiles all the way to the top. The QSR dominated TV advertising with its popular “Smile Cookie” campaign, according to the latest AdEase report for April 28 to May 4.

With 6,076 combined occurrences, the brand ranked first in Vancouver, second in Calgary and Montreal and third in Toronto. Its annual “Smile Cookie” campaign features a special chocolate chip cookie, with proceeds supporting local charities. This year, the campaign also includes for the first time a plush Smile Cookie, with sales benefiting local community groups.

Crave TV held steady in second place with 5,292 total appearances, despite a slight decrease in occurrences from the previous week. The Brick Warehouse climbed to third place with 4,074 combined occurrences, while McDonald’s followed closely with 3,899 occurrences, both increasing spend. Dairy Queen rounded out the top five, reappearing on the AdEase list with 3,590 total occurrences, driven by a TV ad promoting its new Blizzard summer treat.

On the category front, QSRs dominate ad space across Vancouver, Calgary, Toronto and Montreal, with Tims and McDonald’s frequently topping advertiser lists. Furniture stores and TV and streaming services also rank high, with The Brick Warehouse and Crave TV prominent in various cities.

Vancouver

Advertisers

1. Tim Hortons: 642 (1)
2. The Brick Warehouse: 518 (407)
3. McDonald’s: 493 (7)
4. Subaru Canada: 486 (2)
5. A&W Restaurant: 432 (18)
6. Pandora Jewelry: 360 (16)
7. Skip: 347 (8)
8. Leon’s Furniture: 318 (11)
9. Subway Restaurants: 314 (22)
10. Government Of British Columbia: 295 (15)

Categories

1. Quick Serve Restaurants: 3080 (1)
2. Furniture Stores: 1210 (5)
3. TV & Streaming Services: 652.5 (4)
4. Everyday Banking: 647 (8)
5. Import SUVs Corporate: 642 (3)
6. Food Delivery Services: 615 (7)
7. Department Stores: 584 (15)
8. Jewelry Stores: 445 (24)
9. General Home Improvement Stores: 434 (30)
10. Online Travel Agency: 396 (11)

Calgary

Advertisers

1. The Brick Warehouse: 772 (392)
2. Tim Hortons: 643 (1)
3. McDonald’s: 527 (7)
4. A&W Restaurant: 510 (14)
5. Subaru Canada: 439 (3)
6. Skip: 438 (4)
7. Nissan Dealers: 434 (2)
8. Pandora Jewelry: 359 (12)
9. Leon’s Furniture: 341 (8)
10. Subway Restaurants: 304 (17)

Categories

1. Quick Serve Restaurants: 3220 (1)
2. Furniture Stores: 1435 (2)
3. Food Delivery Services: 702 (5)
4. Department Stores: 600 (16)
5. TV & Streaming Services: 594.5 (4)
6. Import SUVs Corporate: 591 (6)
7. Everyday Banking: 570 (8)
8. Import SUVs (DAG): 565 (3)
9. Jewelry Stores: 435 (24)
10. General Home Improvement Stores: 427 (22)

Toronto

Advertisers

1. The Brick Warehouse: 861 (472)
2. Interprovincial Lottery Corporation: 784 (2)
3. Tim Hortons: 750 (1)
4. McDonald’s: 649 (12)
5. Pandora Jewelry: 546 (22)
6. BCE (Bell): 531 (7)
7. Crave TV: 517.5 (4)
8. Subaru Canada: 514 (6)
9. Desjardins Group: 507 (5)
10. Ontario Lottery And Gaming Corporation: 483 (274)

Categories

1. Quick Serve Restaurants: 3466 (1)
2. Furniture Stores: 1793 (4)
3. TV & Streaming Services: 1084 (3)
4. Jewelry Stores: 1065 (10)
5. Online Casinos: 963 (15)
6. Lottery Draws: 787 (5)
7. Department Stores: 737 (25)
8. Import SUVs Corporate: 689 (6)
9. Everyday Banking: 669 (12)
10. Food Delivery Services: 641 (11)

Montreal

Advertisers

1. Crave TV: 953 (1)
2. Tim Hortons: 713 (2)
3. McDonald’s: 497 (8)
4. Interprovincial Lottery Corporation: 458 (4)
5. Subway Restaurants: 379 (19)
6. BCE (Bell): 378 (12)
7. The Brick Warehouse: 369 (391)
8. Domino’s Pizza: 353 (21)
9. Belairdirect Insurance: 326 (5)
10. Sports Experts Sporting Goods Stores: 305 (10)

Categories

1. Quick Serve Restaurants: 2976 (1)
2. TV & Streaming Services: 1195 (2)
3. Furniture Stores: 770 (6)
4. Department Stores: 576 (12)
5. General Home Improvement Stores: 546 (3)
6. Lottery Draws: 530 (9)
7. Sporting Good Stores: 449.17 (15)
8. Import SUVs Corporate: 416.5 (7)
9. Home Insurance: 401.5 (5)
10. Everyday Banking: 372 (14)

Canada Specialty

Advertisers

1. Tim Hortons: 3328 (1)
2. Crave TV: 3312.5 (2)
3. Dairy Queen: 2403 (24)
4. Subway Restaurants: 2087 (20)
5. Canadian Tire: 1954 (4)
6. McDonald’s: 1733 (19)
7. The Brick Warehouse: 1554 (346)
8. Domino’s Pizza: 1508 (6)
9. Subaru Canada: 1398 (8)
10. Dulux Canada: 1380 (7)

Categories

1. Quick Serve Restaurants: 14741 (1)
2. TV & Streaming Services: 3539 (2)
3. Furniture Stores: 3332 (4)
4. Dine-in Restaurants & Bars: 2624 (3)
5. Department Stores: 2607 (11)
6. General Home Improvement Stores: 2442 (36)
7. Candy, Candy Bars, Caramels, Chocolate & Fudge: 2299 (10)
8. Pain Relief Medication: 2124 (12)
9. Everyday Banking: 2061 (15)
10. Paint Stores: 1976 (8)