Dentsu’s Will Swayne will fill Sean Reardon’s former role 

Dentsu Americas Media CEO Sean Reardon is departing, with Will Swayne, the global practice president of media at Dentsu, set to assume the role. Swayne’s responsibilities will expand to include the U.S. market. 

Reardon, who joined Dentsu in December 2023, has more than a decade of industry experience. He has been CEO at MiQ, Zenith US and Moxie. Meanwhile, Swayne is a long-time Dentsu executive and has held his current position since 2023. Previously, he was global president of Carat and global client president of Dentsu Aegis Network.

Sparks Foundry names new SVP of media planning

Sydney Kirkland is joining Sparks Foundry as its new SVP of media planning.

Kirkland is also a board member of the Nyakim Project and vice chair of Digital Day at the AdClub of Toronto.

Previously, she was a consultant for the Mantis Group. Her prior experience includes being senior director of growth for Havas Media Network, senior client strategy manager at Public Inc. and marketing strategy consultant with Rainmaker Enterprise.

-with files from Jonathan Russell