In its Q1 earnings call, Cineplex reportedly delivered $264.3 million in revenue and 26.5% growth in digital media revenue.

Cineplex president and CEO Ellis Jacob said the Q1 was softer than expected “due to March performance,” however the success of “A Minecraft Movie” at the beginning of Q2, paired with the optimism following CinemaCon, has energized the industry.

“A highly engaged cinema audience coupled with a steady and predictable film slate is driving interest and investment from advertisers leading to a 38% growth in cinema media revenue,” Jacob said. “Our digital media business revenue grew by 26.5%, reaping the benefits of our expanded and established digital out of home national mall network, paired with project revenue growth.”

Cineplex also noted it entertained 8.4 million moviegoers and delivered a record Q1 concession per patron (CPP) of $9.13.

Additionally, international programing represented 14.7% of Q1 box office, which outperformed the domestic market, and cinema advertising contributed to a 38% increase in media revenues, with a Q1 cinema media per patron of $2.04. .

“We generated record quarterly Location-Based Entertainment (‘LBE’) revenue of 10.5% over the prior year, with the addition of three new locations at the end of 2024,” Jacob said. “With the impacts of the writers’ and actors’ strikes behind us in the first quarter, we’re excited by the robust and diverse film slate moving forward. The April box office delivered a remarkable 76% growth over the previous year.”