Vistar Media, a global provider of technology solutions for OOH media, has begun offering Adstruc’s traditional OOH planning software in Canada, the company announced this week.

Following the acquisition of Adstruc from PJX Media in April 2024, the planning software is now officially available to clients under the Vistar umbrella who are looking to streamline their traditional OOH workflows.

Adstruc’s software enables agencies to craft campaigns without any manual processes. It also provides a centralized hub for inventory access, audience insights and campaign data, with Vistar Media positioning it as a central planning tool.

According to Canadian managing director Scott Mitchell, the move allows Vistar to support the full OOH ecosystem, not just programmatic buys. He says the platform offers operational efficiencies for traditional OOH agencies, easier access for digital buyers, and a streamlined way for media owners to connect with Canadian advertisers.

The software is already integrated with a supply network of more than one million OOH venues, with current beta customers including large agency holding companies, independent agencies, OOH speciality shops and media trade groups.