The Brick Warehouse topped the list as the most active TV advertiser for the week of May 5 to 11, according to the latest AdEase report.
With 2,788 combined occurrences, the retailer landed first in Vancouver, Calgary and Toronto, while coming in fourth in Montreal with an ad about its “Tent sale.” Meanwhile, Tim Hortons’ 2,613 appearances pushed it into second place on the list with two ads. One promoted the brand’s new Oreo Mocha Iced Capp, while the other starred actor Ryan Reynolds (pictured).
The partnership with Reynolds introduced menu innovations in both Canada and the U.S., including Ryan’s Scrambled Eggs breakfast box. The collab was first teased at in a video posted on the brand’ social-media channels in the leadup to the premiere of the 2024 blockbuster Deadpool & Wolverine.
Compared to last week, The Brick and Tims decreased the number of occurrences.
Crave TV took the third spot with 2,305 total occurrences, marking an increase from the previous week. Subaru followed closely with 1,922 combined occurrences, while McDonald’s secured the fifth spot with 1,642, also showing a notable rise. Other notable mentions include DQ (1,237 occurrences) and Subway (1,491 occurrences).
The most popular advertising categories across all markets included QSRs (Tims and McDonald’s), furniture stores (The Brick Warehouse and Leon’s Furniture) and TV and streaming services (Crave TV). Other notable groups were import SUVs, jewelry Stores and online travel agencies.
Vancouver
Advertisers
1. The Brick Warehouse: 593 (2)
2. Tim Hortons: 593 (1)
3. Subaru Canada: 498 (4)
4. McDonald’s: 430 (3)
5. A&W Restaurant: 410 (5)
6. Pandora Jewelry: 376 (6)
7. Leon’s Furniture: 354 (8)
8. Nissan Dealers: 344 (15)
9. Subway Restaurants: 341 (9)
10. Dairy Queen: 307 (11)
Categories
1. Quick Serve Restaurants: 2858 (1)
2. Furniture Stores: 1321 (2)
3. Import SUVs Corporate: 714 (5)
4. TV & Streaming Services: 687.5 (3)
5. Online Travel Agency: 685 (10)
6. Everyday Banking: 651 (4)
7. Department Stores: 497 (7)
8. Jewelry Stores: 491 (8)
9. Import SUVs (DAG): 463 (11)
10. Dine-in Restaurants & Bars: 432 (12)
Calgary
Advertisers
1. The Brick Warehouse: 830 (1)
2. Tim Hortons: 585 (2)
3. A&W Restaurant: 485 (4)
4. Subaru Canada: 484 (5)
5. McDonald’s: 442 (3)
6. Nissan Dealers: 407 (7)
7. Alberta Gaming, Liquor And Cannabis Commission: 371 (17)
8. Pandora Jewelry: 366 (8)
9. Subway Restaurants: 339 (10)
10. Leon’s Furniture: 305 (9)
Categories
1. Quick Serve Restaurants: 2986 (1)
2. Furniture Stores: 1506 (2)
3. Online Travel Agency: 711 (11)
4. Import SUVs Corporate: 685 (6)
5. Everyday Banking: 610 (7)
6. TV & Streaming Services: 593 (4)
7. Import SUVs (DAG): 530 (8)
8. Jewelry Stores: 488 (9)
9. Department Stores: 487 (5)
10. Online Casinos: 448 (12)
Toronto
Advertisers
1. The Brick Warehouse: 881 (1)
2. Ontario Lottery And Gaming Corporation: 683 (10)
3. Tim Hortons: 677 (3)
4. Crave TV: 659.5 (6)
5. Desjardins Group: 590 (9)
6. Subaru Canada: 580 (8)
7. Pandora Jewelry: 534 (5)
8. BCE (Bell): 518 (7)
9. McDonald’s: 508 (4)
10. Interprovincial Lottery Corporation: 503 (2)
Categories
1. Quick Serve Restaurants: 3246 (1)
2. Furniture Stores: 1832 (2)
3. TV & Streaming Services: 1259.5 (3)
4. Online Casinos: 1180 (5)
5. Jewelry Stores: 1146 (4)
6. Import SUVs Corporate: 847 (8)
7. Online Travel Agency: 845 (12)
8. Everyday Banking: 664 (9)
9. Dine-in Restaurants & Bars: 640 (11)
10. Department Stores: 632 (7)
Montreal
Advertisers
1. Crave TV: 1086 (1)
2. Interprovincial Lottery Corporation: 771 (4)
3. Tim Hortons: 758 (2)
4. The Brick Warehouse: 484 (5)
5. Sports Experts Sporting Goods Stores: 458 (11)
6. BCE (Bell): 417 (6)
7. Dormez-vous Sleep Centers: 404 (-)
8. Subway Restaurants: 402 (7)
9. Subaru Canada: 360 (10)
10. McDonald’s: 345 (3)
Categories
1. Quick Serve Restaurants: 2574 (1)
2. TV & Streaming Services: 1336.33 (2)
3. Furniture Stores: 937 (3)
4. Lottery Draws: 771 (6)
5. Sporting Good Stores: 662.67 (7)
6. Import SUVs Corporate: 612 (8)
7. Department Stores: 499 (4)
8. General Home Improvement Stores: 493.5 (5)
9. Mattress Stores: 490 (45)
10. Online Travel Agency: 462 (11)
Canada Specialty
Advertisers
1. Crave TV: 3646 (2)
2. Dairy Queen: 2356 (3)
3. Tim Hortons: 2058 (1)
4. Subway Restaurants: 1996 (4)
5. Sleep Country: 1807 (310)
6. The Brick Warehouse: 1500 (7)
7. Subaru Canada: 1492 (9)
8. McDonald’s: 1409 (6)
9. Tide: 1391 (38)
10. Air Wick: 1388 (-)
Categories
1. Quick Serve Restaurants: 11364 (1)
2. TV & Streaming Services: 4004.5 (2)
3. Furniture Stores: 3560 (3)
4. Online Travel Agency: 2778 (12)
5. Import SUVs Corporate: 2633 (11)
6. Dine-in Restaurants & Bars: 2587 (4)
7. Liquid Laundry Detergent: 1909 (14)
8. Mattress Stores: 1901 (75)
9. Pain Relief Medication: 1795 (8)
10. Online Casinos: 1679 (13)
