The third annual Canadian Out-of-Home Awards brought together brands, agencies, OOH media owners and tech companies to honour the best campaigns of the year. Held at the Arcadian Court in Toronto on May 15, the awards recognized campaigns that stood out for their “originality, strategic execution and bold creativity – showcasing the strength and versatility of the out-of-home medium and all the talent within.”
The event was hosted by Lara Menzies, director of marketing and partnerships at COMMB, and co-hosted by Mary Ventresca, VP of marketing and communications at Pattison Outdoor.
“The work we celebrated reflects not only the creativity and collaboration of individual teams, but the collective momentum of an industry pushing boundaries – here in Canada and across the globe,” Menzies said. “While we focus on the Canadian market, we’re part of a much larger community, and it’s through recognizing each other’s contributions that we all move forward.”
Here is a look at the Canadian Out-of-Home Awards 2025 winners.
Best Creative Award
Winner: M&Ms – M&Ms #ForAllFunKind
Agencies: EssenceMediacom/Mars
Best Multi-Media Award
Winner: Nutella – Love Your Country 2024
Agencies: Nutella/Publicis/MindShare/Golin
Best Use of Classic OOH
Winner: Sapporo 2024 – ‘The Katana’
Agencies: billups/Sleeman Breweries/Jungle Media/One23west/Astral/Bell Media/Ace Burton
Best Use of Digital OOH
Winner: Greenfield Natural Meat Co – Bacon is Rain
Agencies: No Fixed Address/Greenfield Bacon
Best Client-Direct Award
Winner: Team Canada – Sponsored By You
Agencies: TBWA\Canada
Best Global OOH Campaign Award
Winner: Paramount Pictures, Lego Group/TK Maxx team/Samsung/Trainline–
Gladiator II turns Piccadilly Lights to stone
Agencies: DOOH.com/Wavemaker/GroupM OOH/Mindshare/Starcom/Cheil/Lego Group/TK Maxx team/Samsung/Trainline
Best Data-Focused Campaign
Winner: Clarins – Clarins Double Serum
Agency: Clarins
Best High-Impact Award
Winner: M&Ms – M&Ms #ForAllFunKind
Agencies: EssenceMediacom/Mars
Best Community Involvement Award
Winner: Liberation75 – Young Again Never Again
Agency: TBWA\Canada
