Médialo, a network of local newspapers and a marketing agency, has named MediaTonik as its programmatic advertising sales representative.
According to Médialo, MediaTonik will enable it to strengthen its presence in the Quebec digital market, in addition to offering advertisers targeted and innovative campaigns within its print and digital properties.
Médialo has a strong presence in Quebec with 10 local newspapers and two magazines, including weekly newspapers Le Laurentien, L’Avantage Gaspésien, Gaspésie Nouvelles, Journal L’Hebdo Rive-Nord, Journal l’Action and digital news platform Chaleurs Nouvelles, based in New Richmon. Its network covers Laurentides, Outaouais, Lanaudière, Abitibi-Témiscamingue and Gaspésie/Bas-Saint-Laurent.
The publications reach 1.6 million readers weekly through their print and digital platforms, according to Médialo.
“This association will enable us to develop local audiences and backlinking products that will improve our customers’ presence and SEO in several strategic regions of the province,” said Nicolas Faucher, president of MediaTonik.
Quebec media network MediaTonik partners with Médialo following the extension of its mandate with technology site François Charron in March. Since then, François Charron’s entire digital inventory is managed and monetized by MediaTonik, both for direct and programmatic sales.
Vistar Media announces global data partnership with Spotzi
Vistar Media and Spotzi have teamed up to provide advertisers with a unified audience targeting solution that scales globally.
The partnership enables advertisers to access Spotzi’s standardized data across the U.S., Canada, EMEA and APAC directly within Vistar’s global DSP. As a result, the company says advertisers will have access to a unified platform that replaces fragmented regional data providers, making global campaign execution faster and more accurate through improved audience taxonomy and direct data activation.
“Canada has always been a key player in global media strategies, and we’re seeing more brands look to connect their campaigns here with efforts across other major markets,” says Scott Mitchell, managing director in Canada at Vistar Media. “With Spotzi’s audience data available through our DSP, advertisers can now plan with confidence, knowing they’re using consistent insights to reach the right consumers, both locally and around the world.”
This collaboration comes on the heels of the Canadian debut of Adstruc, Vistar’s new planning software created to simplify and accelerate the campaign planning process.
Spotzi’s platform offers an interactive mapping that shows the world’s demographic composition and people’s behaviour like travel patterns and shopping habits.
Vendo Media acquires a stake in 902 Sign’s media assets
Toronto-based Vendo Media has acquired a 50% stake in the media assets of 902 Sign Group, a Nova Scotia-based company, effective April 30.
Vendo CEO James McDonnell stated that the acquisition aligns with the company’s strategic growth objectives in Atlantic Canada, offering key markets for both local and national clients. 902 Signs owns and operates four digital billboards, providing market coverage in the Sydney area, including North Sydney, Sydney River and Glace Bay.
Vendo provides national and regional coverage with 460 digital OOH faces across over 110 markets. Following this acquisition, it now owns and operates 75 digital billboards in British Columbia, Alberta, Manitoba, Ontario and Nova Scotia.
The company recently partnered with G3 Media to represent its OOH network’s digital and static panel sales in Ontario and Quebec.
