Broadsign has launched Broadsign In-Advance, a new platform that automates and secures digital OOH (DOOH) buys months in advance. A future update of the platform will also enable static OOH buys.

Although most OOH and DOOH buys are still being handled manually, Broadsign In-Advance is designed to enable programmatic and traditional buyers to use automated processes to guarantee in-advance buys. Broadside says it reduces the time between confirming the availability of inventory and simplifies any campaign adjustments.

Programmatic media buyers can use Broadsign In-Advance to secure guaranteed DOOH campaigns via technology built on top of familiar automated trading tools. Direct DOOH buyers will save the time spent manually discovering, curating and reserving inventory.

DOOH media owners who make their inventory available for in-advance buys via the new platform will benefit from more efficient transactional processes and increased revenue potential.

Broadsign In-Advance will automate bookings based on their defined business rules. Demand partners who activate the new capability via their Broadsign Supply-Side Platform (SSP) integration will be able to unlock previously unavailable inventory.

Broadsign’s new in-advance DOOH transaction capabilities are accessible to Broadsign SSP customers and demand partners for early adoption via the latest platform update.