During its annual TwitchCon Europe livestreaming event last week, Amazon Ads unveiled Twitch Creator Sponsorships, which is available in Canada and aims to make it easier for brands to collaborate with streamers and reach Twitch’s monthly visitors.

Amazon Ads says the new solutions provides streamlined ways for brands to engage with streamers and their communities and can be activated in as little as two weeks. Each solution is templated to help brands scale campaigns across multiple streamers, at speed, with minimal input required from the advertiser.

According to Amazon Ads, one of the key features of Creator Sponsorships is channel skins, which are clickable, branded graphics that frame the video player during sponsored streams on both web and mobile. These streamer-endorsed overlays appear throughout the stream with integrated clickable call-to-actions such as “click here to find out more,” which aims to drive engagement in real time. While active, skins are promoted to all of the streamer’s followers via the Twitch navigation panel.

Another feature is streamer readouts, which deliver brand messages in their own voice, live on stream, Amazon Ads says. Advertisers provide the streamer with talking points, which they then tailor to align with their audience and tone, helping to deliver engagement between the brand and the streamer’s community. Streamer readouts are designed to provide real-time feedback from the Twitch community on a new product or service via “Chat,” according to Amazon. Chat is an interactive function that appears next to the livestream and enables viewers to type messages to the streamer and others viewers, as well as share emotes, Twitch’s version of emojis.

“Twitch Creator Sponsorships give brands a simple, scalable way to engage with streamers and their communities, across gaming, sports, music, lifestyle, and more,” Krishan Patel, director of sales for EMEA with Amazon Ads, said in a press release. “With campaign set-up taking as little as two weeks, it’s a great way for brands to test advertising on Twitch for the first time and get Chat’s feedback on a new product or service, all in real time.”

In an effort to helping brands find the right streamers, Amazon Ads says it’s also launching the Twitch Creator Matchmaking tool, a free-to-use solution that matches brands with streamers based on their category, audience, location, budget and previous campaign results. The tool supports brands looking to collaborate on specific campaigns.