Horizon Media Canada has appointed Nassab El Eter as director of business solutions, a move the agency says underscores its expansion in Western Canada. Based in Alberta, El Eter will report to Richard Ivey, executive VP of business solutions in Toronto.
Previously, El Eter spearheaded marketing strategies at ChangeMakers for prominent clients including the Alberta Cancer Foundation, Alberta Milk, FYidoctors and the Canadian Nurses Association. Earlier in her career, she held roles at Venture Communications, Bupa and APCO Worldwide in Saudi Arabia. Her key client at Horizon Media will be Alberta Blue Cross.
“Nassab’s cross-sector expertise and her sharp, metrics-driven approach make her an ideal fit as we continue to grow our Western footprint,” said Richard Ivey. “She brings a deep understanding of the market and a clear vision for how to drive results for our clients.”
X names new director of brand strategy and creative for the Americas
X has named Jamie Michaels as its new director of brand strategy and creative for the Americas.
Previously, Michaels was director of brand strategy and creative for Canada and the U.S. “I’ll be leading an incredibly talented team across the U.S., Canada and now Latin America,” Michaels said on LinkedIn, adding that for X and xAI he’ll help build the Everything App and launch “innovative advertising partnerships.”
Michaels has been with X since 2023, when he was head of brand strategy for Canada.
Based in Toronto, he was an executive coach at Atrium, an industry mentor at Great Learning and a social media advisor at Deja Vu Quest.
CBC/Radio-Canada bolsters partnerships team with new appointment
CBC/Radio-Canada has named Rana Liu as senior communications and marketing specialist of partnerships.
Liu joined CBC in 2022 as a communications assistant, later transitioning to the position of digital coordinating producer. Most recently, she served as communications officer at CBC Quebec, where she produced and managed public events, developed partnerships and collaborated with internal and external teams to deliver engaging content.
Her background also includes roles as director of community programming and media specialist at Explorations, a program that supports teacher education in Quebec.
