Subaru Canada was the most active advertiser on the AdEase TV ranking for the week of June 2 to 8, according to the monitoring firm’s latest report.
The automaker led the charts for the second week in a row, with 2,932 combined occurrences. It ranked first in Vancouver and Calgary, and third in Toronto and Montreal. Its campaign for the 2025 Forester model aired prominently on TV, using a heartwarming scene of a child asking “Dad, where do bunnies live?” to showcase the vehicle’s safety and adventure capabilities.
Crave TV maintained its second spot, with 2,526 occurrences, building on its previous week’s momentum.
CIBC Bank and The Brick Warehouse made significant jumps into third and fourth place, with 2,399 and 1,931 occurrences, respectively, marking a notable increase in their TV advertising investment, as they were not featured in the prior ranking. Audible rounded out the top five, with 1,429 occurrences, also seeing an uptick from the previous week.
The most popular categories in Vancouver, Calgary, Toronto and Montreal are similar, with some variations. Overall, QSRs led the list in all cities, closely followed by TV and streaming services. Other popular categories include import SUVs corporate, furniture stores, everyday banking, and grocery stores and supermarkets.
In cities like Toronto, lottery draws and tourism boards are notable, while in Montreal, furniture and mattress stores have a strong presence.
Vancouver
Advertisers
1. Subaru Canada: 750 (1)
2. CIBC: 615 (18)
3. McDonald’s: 519 (2)
4. The Brick Warehouse: 448 (-)
5. Tim Hortons: 439 (4)
6. Audible: 412 (270)
7. Subway Restaurants: 382 (5)
8. City TV: 358 (10)
9. Crave TV: 353.5 (9)
10. Dairy Queen: 349 (22)
Categories
1. Quick Serve Restaurants: 2636.5 (1)
2. Import SUVs Corporate: 1167 (4)
3. TV & Streaming Services: 1068 (2)
4. Furniture Stores: 1016 (5)
5. Everyday Banking: 973 (3)
6. Credit Cards: 674 (10)
7. Online Travel Agency: 632 (43)
8. Department Stores: 583 (6)
9. Food Delivery Services: 504 (39)
10. Mattress Stores: 498 (32)
Calgary
Advertisers
1. Subaru Canada: 749 (1)
2. CIBC: 654 (11)
3. The Brick Warehouse: 574 (-)
4. McDonald’s: 519 (3)
5. Alberta Gaming, Liquor and Cannabis Commission: 447 (274)
6. Tim Hortons: 421 (4)
7. Audible: 419 (273)
8. Subway Restaurants: 376 (5)
9. Crave TV: 368.5 (8)
10. Blue Cross Insurance: 359 (6)
Categories
1. Quick Serve Restaurants: 2668.5 (1)
2. Furniture Stores: 1109 (5)
3. Import SUVs Corporate: 1091 (4)
4. TV & Streaming Services: 1031 (2)
5. Everyday Banking: 853 (3)
6. Credit Cards: 678 (11)
7. Mattress Stores: 609 (32)
8. Department Stores: 587 (6)
9. Online Travel Agency: 549 (37)
10. Food Delivery Services: 451 (46)
Toronto
Advertisers
1. Interprovincial Lottery Corporation: 1150 (1)
2. Crave TV: 912.5 (3)
3. Subaru Canada: 861 (2)
4. CIBC: 693 (36)
5. McDonald’s: 613 (4)
6. Audible: 598 (323)
7. The Brick Warehouse: 544 (-)
8. Dairy Queen: 480 (26)
9. Tim Hortons: 480 (6)
10. Popeyes Restaurant: 448 (-)
Categories
1. Quick Serve Restaurants: 3440 (1)
2. TV & Streaming Services: 1741 (2)
3. Lottery Draws: 1599 (3)
4. Import SUVs Corporate: 1346 (5)
5. Furniture Stores: 1332 (8)
6. Everyday Banking: 1088 (4)
7. Credit Cards: 809 (19)
8. Tourism Boards: 801 (7)
9. Jewelry Stores: 799 (28)
10. Multi Online Gambling: 726 (29)
Montreal
Advertisers
1. Crave TV: 893 (1)
2. IGA Food Stores: 795 (2)
3. Subaru Canada: 572 (3)
4. Toyota Canada: 566.5 (4)
5. Dormez-vous Sleep Centers: 495 (5)
6. CIBC: 437 (16)
7. Belairdirect Insurance: 408 (9)
8. Starbucks: 389 (-)
9. BCE (Bell): 385 (6)
10. The Brick Warehouse: 365 (-)
Categories
1. Quick Serve Restaurants: 2031.5 (1)
2. TV & Streaming Services: 1273.33 (2)
3. Furniture Stores: 1209 (7)
4. Grocery Stores & Supermarkets: 955 (4)
5. Import SUVs Corporate: 952.5 (5)
6. Everyday Banking: 783 (3)
7. Home Insurance: 625.5 (6)
8. Mattress Stores: 621 (9)
9. Department Stores: 575 (10)
10. Online Travel Agency: 534 (25)
Canada Specialty
Advertisers
1. Crave TV: 3820.5 (1)
2. Dairy Queen: 2767 (6)
3. McDonald’s: 2294 (5)
4. Subaru Canada: 2276 (2)
5. Tim Hortons: 2176 (4)
6. Sleep Country: 1911 (3)
7. Gillette: 1680 (35)
8. Tide: 1504 (31)
9. Febreze: 1451 (26)
10. Swiffer: 1435 (12)
Categories
1. Quick Serve Restaurants: 13972 (1)
2. TV & Streaming Services: 4930.5 (2)
3. Candy, Candy Bars, Caramels, Chocolate & Fudge: 3907 (4)
4. Furniture Stores: 3661 (14)
5. Import SUVs Corporate: 3549 (3)
6. Online Travel Agency: 2962 (10)
7. Everyday Banking: 2624 (5)
8. Mattress Stores: 2446 (7)
9. Dine-in Restaurants & Bars: 2367 (8)
10. Liquid Laundry Detergent: 2320 (64)
