Media in Canada is on the ground in Cannes, bringing you the latest news, wins and conference highlights all week long. Catch all the coverage here.

Canada is flexing its media muscles at Cannes this year, earning 14 mentions on the Media shortlist, the most of any shortlist released by the festival so far.

The shortlist dropped Sunday morning in Cannes, alongside those for Design, Digital Craft, the Entertainment Lions for Gaming, Music and Sport, as well as Film Craft, Social and Creator, Industry Craft and PR.

Across those shortlists, Canadian work showed up a total of 75 times – bumping the country’s overall tally to 95 shortlist mentions as of today.

In total, Cannes Lions has released shortlists for 20 categories, with another 10 still to come between June 16 and 18.

Winners in the Media category will be crowned during a gala in Cannes on Wednesday, June 18. Media in Canada will break the news at 3:30pm (EST) / 9:30pm (CEST).

Media (14)

“Can’t Unsee It”
Heinz Ketchup & Mustard
Rethink Toronto / Carat Toronto, Chicago
Consumer Goods
Innovative Use of Influencers / Creators
Use of Brand or Product Integration into a Programme or Platform

“Mustard X Mustard”
Heinz Mustard
The Kitchen North America Toronto, Chicago / Cashmere Agency, LA / Africa Creative DDB, San Paulo / Hearts & Science Dallas / Carat New York
Use of Brand or Product Integration into a Programme or Platform

“Sleep With Rain”
AT&T Business
Critical Mass Calgary / West BBDO Los Angeles
Consumer Services / Business to Business

“Stigmavir”
Casey House
Bensimon Byrne Toronto
Small-Scale Media

“Big Red Spoons”
Dairy Queen
Publicis Canada Toronto
Large-Scale Media

“Airbnb Up-House”
Airbnb
Weber Shandwick Toronto / San Francisco / Los Angeles / Seattle / Atlanta
Large-Scale Media
Use of Digital Platforms
Use of Brand or Product Integration into a Programme or Platform

“Skip Winter Delivery Fleet”
Skip
Courage Toronto / UM Toronto
Use of Events & Stunts

“Most Likely To”
Dove
Ogilvy Toronto / PHD Toronto
Audience Insights

“Wäsche of the Wild”
Destination BC
Zulu Alpha Kilo Vancouver, New York, Toronto / Noise Vancouver / Wasserman Vancouver
Audience Insights

“Screen Sponsors”
Special Olympics Canada
Grey Canada Toronto / Aber Toronto / GroupM Toronto
Breakthrough on a Budget