Bell Media’s CTV has announced new and returning partners for season 11 of The Amazing Race Canada.

New this season, Fuze Iced Tea will be joining the series as a grand prize sponsor, with the winning team receiving $250,000 in cash. The brand will be spotlighted throughout the season in a number of ways: by being featured in a challenge, appearing on registration boards and providing refreshments to racers, all supported by a social media campaign.

Also new this season is Specsavers Canada, which will join the show with a customized challenge demonstrating its product and service offerings.

Meanwhile, Chevrolet continues its long-standing partnership with The Amazing Race Canada for an 11th season, providing the winning team with two 2025 Chevrolet Blazer EV SS vehicles. The brand’s presence will be felt throughout the series, with integrations including custom challenges, vehicle nameplates and racers receiving Chevrolet vehicles on select stages. The brand will also be integrated into the show’s online store, where viewers can learn more about each vehicle featured.

Additional returning partners include Desjardins Group, Expedia, Boost and Paramount Pictures.

Desjardins Group returns for its third year with “The Assist by Desjardins,” providing teams with strategic advantages in select challenges, including help from local community members. Desjardins will also release a new commercial showing how it benefits Canada’s communities in “their daily races.”

Expedia is back for its fifth season as the official awards partner of the show, awarding prizes to the winners at each stage. To mark the partnership, the brand will launch a social media series featuring award winners and demonstrating the platform’s benefits for travel planning.

Boost has been a partner of the show since the seventh season, and for the second year in a row will be featured through a customized challenge highlighting its range of beverages. Racers will also have the opportunity to win a $5,000 cash reward at various stages throughout the season, while fans at home may enter a Boost contest for a chance to win cash.

Finally, Paramount Pictures is back with a custom challenge celebrating the upcoming release of Smurfs.

According to Bell Media and Numeris data, season 10 of The Amazing Race Canada was the No. 1 show overall among total viewers for the entire 2023-24 broadcast year, with the show averaging 1.3 million viewers each season. It also closed its 10th consecutive year as Canada’s most-watched summer series among 25-54 year-olds.