By Patti Summerfield and Sherry Noik

Pattison Outdoor’s new tool, Digital Twins, is designed to give advertisers a 3D view of real-world ad environments during campaign planning. The idea is to mirror every detail of live ad placements, according to the Toronto-based ad company. 

The tool lets planners and designers visualize creative in context, as well as integrate artwork into the space to preview, at scale, how it would look when live. 

Digital Twins can display both static and video ads in real-time, which includes all viewing angles, traffic movement and environmental structures, Pattison Outdoor says. Toronto’s Union Station subway hub is the first fully launched environment, with other planned locations including airports, place-based settings and transit vehicle surroundings.

Pattison Outdoor Advertising is a division of The Jim Pattison Group and has an inventory of OOH in 200 markets across Canada, ranging from traditional billboards and posters to transit, digital, airports, residential, office and street furniture.

NLogic launches new consumer behaviour survey

Canadian audience data firm NLogic is launching a new survey to measure Canadian consumer behaviour.

The first release, scheduled for this fall, will poll 35,000 respondents on their attitudes and preferences toward local and national brands including new emerging categories like AI, health and gaming.

The survey will be executed by global market research company Sago.

“From digital-first lifestyles to evolving retail patterns, our new survey will provide clients with the insights they need to stay ahead,” Jennifer Redpath, senior director of products at NLogic, said in a news release.

NLogic is also planning future enhancements including local and more frequent surveys to reflect categories with a faster pace of change; integration of video and audio audience data from Numeris for enhanced campaign planning; and custom reporting, dashboard access and API delivery for data flexibility.

Instacart signs on as sponsor of ‘The Bear’

Disney+ in Canada has announced the addition of grocery delivery service Instacart as a sponsor of the latest season of the Emmy Award-winning series The Bear. 

The streaming service calls Instacart “the first premium and highest-value sponsorship” to date sold in this country. 

The Instacart campaign includes integrated assets such as pre-roll and mid-roll call outs and category exclusivity.