Home Hardware Stores Limited last week launched a search for “Canada’s Ultimate Road Trippers,” a national casting call aimed at finding two social media-savvy Canadians to embark on a cross-country road trip to discover Canada’s hidden gems, hometown heroes and locally-owned Home Hardware stores.

Melanie Beatty, director of omni-channel marketing for Home Hardware, tells MiC the road trip is all about storytelling and highlighting the people, places and passions that make Canada’s communities special.

“Canadians can expect to see the search for Canada’s ‘Ultimate Road Trippers’ promoted across Home’s social media channels, through email to Home subscribers, on signage at their locally owned Home Hardware stores and on the Instagram feeds of some of their favourite travel and adventure influencers from across the country,” Beatty says. Visitors to this year’s Calgary Stampede can also stop by the Home Hardware booth and help plan the Road Trip stops on an interactive map.

“The Search for Canada’s Ultimate Road Trippers” is calling for two Canadian residents, over the age of majority in their province or territory, and with a comfort level behind the wheel and in front of the camera. “Bonus points for a strong presence and experience on social media platforms like TikTok and Instagram,” Home Hardware adds.

To enter, applicants must submit a 60-second audition video introducing themselves and explaining why they’re the perfect pair for the job. Applications are being accepted until Sept. 30. Selected finalists will be contacted following the application deadline.

“Now more than ever, we’re proudly celebrating Home’s locally owned, genuinely Canadian heritage,” Beatty says. “This message has always resonated with both our customers and our independent dealer network. The search for Canada’s ‘Ultimate Road Trippers’ is one more avenue to bring ‘Locally Owned, Genuinely Canadian’ to life.”