The Media Innovation Awards has revealed the Canadian experts who will help determine a shortlist of the strongest media-led work in 2025.
The MIAs celebrate top-tier media planning and innovation across nine areas, including two newer categories introduced last year, Media Agency Innovation and Media Collaboration: Best Partnering. Joining the previously announced main jury are 21 experts from the brand and agency worlds to review the entries for the 2025 MIAs in order to curate a shortlist of entries to move onto the next round of judging. The list will then be submitted to a live jury co-chaired by Brooke Leland, president of Mekanism Media, and Maja Neable, CMO of TD.
Here is the 2025 Media Innovation Awards shortlist jury:
• Andrew Mushing, senior manager, media and marketing communications, Hershey
• Carlo Fiore, group director, media strategy, TBWA
• Catherine Brown, VP, marketing and segmentation, Definity
• Christine Scott, founder, The Accomplice Project
• Doha Skaf, VP, media planning, Spark Foundry
• Fil Lourenco, VP, performance and platforms, Dentsu Media
• Janet Xi, head of brand, Wealthsimple
• Janice Liu, founder, CEO, The Mantis Group
• Jennifer Callegaro, director, marketing, WestJet
• Joanne Matthews, VP, media planning and strategy, Innocean
• Kate Mateer, EVP, client business partner, UM
• Louise Simkin, president, Havas
• Luke Moore, VP, managing director, media, partner, Fuse Create
• Lisa Kittelsen, head of marketing, Red Bull
• Mathieu Robitaille, head of marketing, Metro
• Meredith Menkes, chief client officer, OMD
• Michelle Mruck, media director, P&G
• Nuno Bamberg, SVP, brand and marketing, Sleep Country
• Ola Machnowski, VP, demand generation, Shark Ninja
• Ravi Mishra, director, digital media, Wasserman
• Tristan Retelsdorf, director, brand, digital and customer marketing, Telus
The awards program also includes the annual Media Leader of the Year (MLOY) award selected by strategy’s editorial team. The MLOY recognizes top Canadian media agency leaders for accomplishments such as launching new services and unlocking business growth, to landing major client wins and developing cutting-edge data and tech tools. Nominees may also be recognized for leading professional development programs, advancing DEI initiatives or helping their agencies evolve with new roles and capabilities.
The MIAs gala will be taking place on November 26. The regular entry deadline for submissions is July 31, and the final entry deadline is on August 15.
More information about the program can be found on the Media Innovation Awards website.
