Numeris and NLogic chief growth officer Sue Haas
Canadian audience measurement company Numeris and its subsidiary NLogic announced two executive appointments on Wednesday.
Sue Haas has been appointed chief growth officer for Numeris and NLogic, leveraging her experience as NLogic’s president and COO. The moves follow Alicia Olson-Keating’s appointment earlier this year as Numeris president and CEO, a job that had been held on an interim basis by Haas.
In this newly created role, Haas will lead strategic initiatives to expand measurement capabilities, develop partnerships and drive growth across both organizations. “Her dual leadership will ensure a unified approach to innovation and partnership development, reinforcing the value of collaboration in today’s dynamic media environment,” said the company.
Meanwhile, Catherine Malo has been appointed SVP of client strategy and solutions, marketing and communications for Numeris and NLogic. In her new role, she will focus on client value, communications and aligning solutions with industry needs, aiming for a more streamlined client experience.
Malo joined Numeris in 2019 and most recently held the title of SVP of cross-media business development and marketing.
These appointments also follow the addition of John Turbessi, who joined Numeris as managing consultant, product and technology leader in July. Turbessi, who worked for 15 years at Nielsen, where he most recently held the position of senior director of technology, will play a key role in bridging technology and product delivery across Numeris and NLogic, according to the company. He has been tasked with leading the alignment of IT and engineering functions to drive operational efficiency across both companies.
“Sue, Catherine and John each bring a powerful combination of strategic vision and client-first thinking to their new roles,” Olson-Keating said in a statement. “As we continue to evolve our measurement capabilities and expand our partnerships, their leadership will be essential in ensuring our clients remain at the centre of everything we do, that we can deliver at scale and drive transformation in the measurement business in Canada.”
Numeris announces the appointments following the roll-out of its Video Audience Measurement (VAM) tool nationally. This analytics platform consolidates linear TV and digital data into a single database, providing insights into how Canadians consume video content across platforms and devices. With its nationwide rollout, VAM will standardize metrics across video platforms.
Numeris is a not-for-profit Joint Industry Committee. Its board of directors includes executives from broadcasters such as CBC/Radio-Canada, Bell Media, Corus Entertainment, Rogers Sports & Media, Stingray and OUTtv.
Elton names former Air Canada exec as new president
L to R: Sam Richardson, partner, CEO and president at Mediology; and Emma McLagan, Elton and EmotivContent president
Emma McLagan has been appointed president of Elton and EmotivContent, following the merger of the two agencies and EmotivContent’s acquisition by Mediology.
Based in Vancouver, Mediology is a Canadian independent media group with offices in British Columbia, Alberta and Saskatchewan. Elton, part of the Mediology group, is a full-service media and creative agency, while EmotivContent is a storytelling agency founded by McLagan in 2022, offering strategy, consulting and end-to-end production services across sectors like health, sports, tourism and retail.
In her new role, McLagan will oversee the integration of Elton and EmotivContent under the Mediology umbrella, aligning paid media with organic content and digital innovation strategies. She will work closely with Mediology and its operating partners to leverage the strengths of both teams and develop new talent. She will also continue her involvement with The Forum as a mentor and with the Atira Women’s Arts Society as a board member.
“This merger strengthens Mediology by uniting Elton’s marketing and media expertise with EmotivContent’s storytelling and production,” said Mediology. “Clients now benefit from a cohesive team delivering paid media, PR, communications, events, and content strategies through all partner agencies, which also include Mediology, LBMG and The Neighbourhood Agency.”
McLagan brings nearly two decades of experience in broadcast media, content marketing and brand storytelling. She started her career as an elementary school teacher before moving into media, where she produced documentaries, long-form TV and national features for Hockey Night in Canada and Rogers Hometown Hockey. She was previously head of in-house brand content strategy at Air Canada and worked as a producer at Rogers Sports & Media and CBC TV. At Air Canada, she led content for sponsorships including the NHL, the Canadian Olympic Committee and the Air Canada Foundation.
