(Image: mlb.com/bluejays)
Monday’s Game 7 of the American League Championship Series between the Toronto Blue Jays and the Seattle Mariners broke viewership records on Sportsnet and Sportsnet+, with an average of 6 million tuning in to watch Canada’s only MLB team clinch their berth in the World Series, according to the Rogers Sports & Media broadcaster. That makes it the most watched Jays game in the 25-plus years that Sportsnet has carried their games.
The previous high was Game 6 of the 2015 ALCS, which averaged 5.1 million viewers, Sportsent said in a news release Tuesday.
Audience numbers peaked at 8.3 million around 11 p.m. ET, when Jeff Hoffman struck out Julio Rodriguez for the game’s final out. An average of 1.9 million tuned in to the pregame show, and an average of 2.8 million fans stayed post-game.
The entire ALCS averaged 4.4 million viewers, with 15.9 million Canadians tuning in at some point.
The World Series will be broadcast on Sportsnet and Sportsnet+ starting with Game 1 on Friday.
Miller Lite signs on as title sponsor of Netflix’s Montreal Expos doc
Netflix announced Tuesday that Miller Lite has signed on as the single title sponsor in Canada for the new documentary Who Killed the Montreal Expos?
The doc premieres Tuesday, on the heels of the Toronto Blue Jays’ ALCS win.
The sponsorship gives the beer brand exclusive first-ad positioning, a custom six-second bumper and a non-skippable pre-roll.
Netflix says that Canadian subscribers to its ad-supported tier spend an average of 40 hours per month on the streaming platform. The tier offers brands a variety of ad formats including single-title sponsorships, video ads and pause ads.


