Every year, Media in Canada celebrates the best of the best in media innovation and creativity at a red carpet affair in Toronto. But before the Media Innovation Awards gala takes place next month, let’s take a look at the campaigns, agencies and brands in the running for a “Gold M” award.
This year’s shortlist (below) includes 60 unique campaigns and was determined by a shortlist jury, led by co-chairs Brooke Leland, Mekanism president, and Maja Neable, TD Bank Group SVP and CMO Canada.
The awards show will take place at the Carlu in Toronto on November 26. For information about the awards program, show and tickets, visit the MIAs website here.
Here, in alphabetical order, is the 2025 shortlist.
|
Campaign |
Agency |
Client |
|
12 Days of Gifting |
Horizon Media |
SharkNinja |
|
80 Degrees |
Thrive / Courage |
Nestlé (Nescafé) |
|
Accessibility Adapter – Unseen Billboards |
Starcom |
TD |
|
April’s Fools |
Cossette Media |
Montreal Children’s Hospital Foundation |
|
Art Rate Monitor |
Zulu Alpha Kilo |
Art Gallery of Ontario |
|
Become Your Player |
Starcom |
Vector |
|
Behind Closed Doors |
Forsman & Bodenfors / Veritas |
Aura Freedom International |
|
Bid to Inventory |
Innocean |
Hyundai |
|
Big Red Spoons |
Publicis |
Dairy Queen |
|
Breakfast Battlegrounds |
Initiative |
Wendy’s |
|
Buckle Up Tour |
Starcom / Anomaly |
Labatt (Bud Light) |
|
Bud Zero Kings of Zero |
Starcom / Anomaly |
Labatt (Bud Zero) |
|
Budweiser Excuses |
Starcom / Anomaly |
Labatt (Budweiser) |
|
Build-A-Branch |
UM / FCB |
BMO |
|
Building Stronger Brands |
UM / Dentsu |
Henkel (LePage Pro Support) |
|
Canadian Blood Service and Uber |
Cairns Oneil |
Canadian Blood Services |
|
Cashmere UltraLuxe Bathroom Guide |
Wavemaker |
Kruger Products |
|
City of Champions |
Starcom / Anomaly |
Labatt (Budweiser) |
|
Dropping Gifts, Not Gloves |
Cartier |
Sport Chek |
|
Feed The Dream: Lunchbox Notes |
UM / TBWA |
Sobeys |
|
Following Wildfire |
iProspect |
Tentree |
|
Garbage Media |
Rethink |
Epitaph |
|
Get a Sense of New Brunswick |
Time & Space |
Tourism New Brunswick |
|
Heinz Verified |
Nectar First |
Kraft Heinz (Away From Home) |
|
Hunger : The End |
Cartier |
The Media Food Drive / La guignolée des médias (180Deux) |
|
In Good Spirit |
Initiative |
Indigenous Tourism Alberta |
|
Invest in the Big Game |
Starcom |
TD |
|
Investing in Women |
OMG |
National Bank of Canada |
|
Leave Inspired, Not Tired |
Initiative |
Destination Canada |
|
Look for the Leaf |
Fuse Create |
Maple Leaf Foods |
|
Make Time for Sports |
Cossette Media |
Decathlon |
|
Manifest The Win |
UM / Mekanism |
Boston Pizza |
|
Meeting with the Past |
OMD / Zulu Alpha Kilo
|
Bank / The Legion National Foundation |
|
Mentos Fizzooka |
Cossette Media |
Mentos |
|
Mike’s Playoffs |
Cossette Media |
Rona |
|
Mystery Fridge |
PHD |
Belairdirect |
|
NBA Toronto Raptors: Sports Engine |
EssenceMediacom / WPP Media |
Google Pixel |
|
No Need for Speed |
LG2 |
Société de l’assurance automobile du Québec |
|
Pet-ition |
Publicis |
Mattie’s Place |
|
Playtime |
True Media |
PetValu |
|
Pole Pillows |
Starcom |
TD |
|
RoséFM |
Cossette Media |
SAQ |
|
Save Big |
Initiative |
World Wildlife Fund |
|
Scoring For Equality |
UM / FCB |
BMO |
|
SickKids 150th Birthday |
Cairns Oneil |
SickKids Foundation |
|
Siiick Beats |
OneVue / UM / OneMethod |
Kenvue (Tylenol) |
|
Skip To The Good Part |
UM |
Skip |
|
Sorry, Was Asleep |
Publicis |
Sleep Country |
|
Sound of a Hug |
UM / Ignite / Zulu Alpha Kilo |
Kimberly-Clark (Huggies) |
|
Sponsor the Parents |
Spark Foundry |
Molson Coors (Coors Light) |
|
Student Line of Credit – We Got You |
Starcom |
TD |
|
The DIYictionary |
Starcom |
Rona |
|
The Last Timbit |
Horizon Media |
Tim Hortons |
|
Tuning Into Efficiency |
Spark Foundry |
Home Hardware |
|
U Up? |
Carat / Rethink |
IKEA |
|
Vibration Sampling |
Forsman & Bodenfors |
Church & Dwight (Trojan) |
|
Wäsche of the Wild |
9Letters / Noise / Zulu Alpha Kilo |
Destination BC |
|
Welcome to Deline – Sumbul Ateeq |
OMD |
Quaker |
|
When You’re in Debt, Everything Looks Different |
Other. |
Farber |
|
You Can’t Unsee It |
Carat / Rethink |
Kraft Heinz |
