The Toronto Raptors have announced a series of new partner collaborations for the 2025-26 season with a line up of themed games, in-venue activations and technology enhancements aimed at giving fans greater access and new experiences.

Team owner Maple Leaf Sports & Entertainment has been evolving its sponsorship approach this year, introducing fresh partnerships and creative activations for the Raptors, like the recent Halloween-themed game that leveraged a collab with Sour Patch Kids and Drake’s OVO apparel brand to target cross-generational demos.

Here’s a closer look at what’s on tap for the rest of the season.

Fangerine Fridays

Tangerine returns as the official bank of the team and is launching Fangerine Fridays, a new program that turns every Friday home game into a fan appreciation night.

During every Friday home game, fans across Canada will have the chance to win prizes, while those in attendance at Scotiabank Arena can look for ticket and merch drops in the Raptors app, on-site activations and “surprise moments” throughout the game. Tangerine clients can take advantage of added game-day benefits, such as access to the Raptors pre-game shootaround, before the gates officially open.

McDonald’s Beyond the Arch

McDonald’s Canada returns with Beyond the Arch, with a special offer in the McDonald’s app the day after any game in which the Raptors hit 12 three-pointers. New this season is an upgraded Beyond the Arch game in the Raptors app where fans can progress through levels, unlock rewards and win prizes throughout the season.

Amazon Web Services (AWS)

Amazon Web Services (AWS) provides technology services that provide deeper access and insight into the team like the Shooting Lab, which analyzes player performance in real-time and is used as a training tool. At Raptors Fan Day, AWS will give fans an opportunity to experience the Shooting Lab firsthand.

Also this season, AWS’s Dynamic Video Editor, a custom solution developed through the partnership, will enable the team to create personalized highlight reels and social content for fans.