Canadian OOH company UB Media has acquired Pattison Outdoor’s residential network, adding 1,500 screens in more than 500 buildings to its current portfolio of 4,500 screens.
The acquisition bolsters UB Media’s national digital platform, UB TV, expanding its reach in residential communities and urban condominiums. The acquired screens (example pictured) will be upgraded with UB TV’s software and hardware, enabling full-motion video and sound experiences.
All residential screens in the expanded network are expected to be UB TV-enabled by Q1 2026, “uniting the medium under one national platform,” UB said.
Launched in 2024, UB TV integrates both video and audio capabilities across UB’s inventory of place-based digital ads within its four national networks: restobar; cinema; residential; and campus and student housing. UB TV also offers personalized ad placement within curated social feeds that blend entertainment, news and other types of content on partner platforms like TikTok.
According to the company, the platform is designed to make ads feel like they’re part of the content rather than standalone interruptions.
The acquisition, UB Media president Michael Minicucci said, gives UB TV the largest residential screen network in Canada, providing immersive video experiences in the spaces where Canadians live.
“While our roots are in OOH, UB TV is defining something entirely new: video IRL,” Minicucci said. “Pattison’s residential network is a strong complement to our existing portfolio and accelerates our vision of building one cohesive platform that delivers high-impact, contextually relevant video experiences at unmatched scale.”
Samsung launches new FAST channels
Samsung TV Plus has launched a number of new FAST channels in Canada with content across a variety of genres.
The lineup includes Donut, which focuses on cars and automotive culture; CrunchyRoll, offering anime content; Epic Gardening TV, providing gardening tips; TheSorryGirls TV, a DIY and home decor channel; and Drool, a culinary channel with cooking shows and food-related content.
Additional channels are Buzzfeed Tasty, focusing on food content; CraftsyTV, featuring crafting and DIY projects; Christmas Vibes, with seasonal holiday content; and Holiday Fireplace Vibes, pairing fireplace scenes with holiday music.
Recently, Spotify made its debut in the FAST market with a new channel available on Samsung TV Plus in Canada and the U.S. The Ringer offers more than 50 popular shows from the video podcast network of the same name, which was launched in 2016 and acquired by Spotify in 2020.
