Vividata has promoted Kelly Fedoruk to VP of client enablement.
Fedoruk (pictured) will lead initiatives to boost member engagement and drive adoption of Vividata’s data solutions across Canada. Her team will support clients in leveraging Vividata’s portfolio, including SCC, Vividata Spatial, Multicultural and Sports studies, working closely with the Client Solutions team on communications, training and marketing.
Since joining Vividata in April 2024 as direcor of client enablement, Fedoruk has been instrumental in strengthening product understanding, enhancing member relationships and elevating client support across the organization’s membership base, Vividata said.
She brings over two decades of experience in data-driven advertising and media strategy, having held senior roles including director of customer success at Guideline, manager of research and insights at Publicis, manager of sales schedule and revenue optimization at Corus and senior revenue management analyst at Bell Media.
Cineplex completes sale of digital media division
Cineplex has completed the sale of its digital place-based media division, Cineplex Digital Media (CDM), to Creative Realities Inc. (CRI), a U.S.-based digital signage solutions company.
CRI acquired all issued and outstanding common shares of CDM for a total purchase price of $70 million in cash, subject to customary post-closing adjustments. The company first announced the deal in October, which provides for Cineplex to continue to operate as the exclusive ad sales rep for CDM’s Canadian DOOH network comprising around 750 screens in 95 shopping centres.
Proceeds from the sale of CDM will “strengthen Cineplex’s balance sheet and provide capital for opportunistic share buybacks, debt reduction and bolster resources for general corporate purposes,” the company said in a news release in October.
“As we continued to grow CDM, we had said we would remain open to an opportunistic and strategic sale,” Ellis Jacob, president and CEO of Cineplex, said in the statement.
Jacob is set to leave his position at the end of 2026, after over 20 years leading the company.
Cineplex released its Q3 financial results this week, reporting cinema media revenues of $19.2 million, up 6.1% from $18.1 million year-over-year (YoY). The company highlighted its ability to harness its data and analytics skills to maintain a YoY increase in advertising sales despite market headwinds.
The company also reported total revenue of $348.9 million for the quarter, down 8.7% from $382.3 million recorded in the same period last year. Third-quarter box office revenue was $159.5 million, down 8.8% from $174.9 million.
The lack of a blockbuster hit such as Deadpool & Wolverine led to an overall decline in attendance, according to the company. This came despite strong showings for several summer releases in Q3, particularly the blockbusters Superman, Jurassic World Rebirth and The Fantastic Four: First Steps, as well as lower-budgeted genre fare such as Weapons and The Conjuring: Last Rites.
-With files from playbackonline.ca
