Amazon Ads has introduced Ads Agent, an AI-driven tool that the company says is designed to draft campaigns, optimize bids, manage cross-channel targeting and facilitate media buying. The announcement was made at the retailer’s annual UnBoxed event, where Amazon also unveiled the expansion of its AI-powered video generator tool into the Canadian market.
According to the retailer, Ads Agent in Amazon Marketing Cloud (AMC) will simplify the process of obtaining insights and data from business questions, helping advertisers with complex queries and providing real-time guidance. For example, advertisers can ask Ads Agent to “identify the top ASINs [Amazon product ID codes] at driving new-to-brand customers acquisition over the last year, ranked by sales volume.”
Amazon says the new tool discovers relevant use cases, explains AMC signal usage and helps advertisers quickly get insights from their data, speeding up their measurement and decision-making.
Amazon also unified Ads Console and Amazon DSP into a single platform, with the aim of making it easier for advertisers to manage full-funnel campaigns through a new centralized hub called Campaign Manager. The new hub, Amazon said, works as a single operational command centre where businesses can manage all their campaigns through “intuitive AI-powered workflows.”
The integration offers several advantages, Amazon said, including a single global account with centralized login, eliminating the need to switch accounts; unified billing for invoice consolidation; consolidated KPIs that show performance metrics across all campaigns; and optimized workflows that reduce campaign creation time by 67%.
Video generator now available in Canada
In an interview with Media in Canada, Kabir Bedi, head of product for generative AI and creative experiences at Amazon Ads, said the video generator tool empowers businesses – especially those with limited budgets – to quickly and cost-effectively produce high-quality video ads.
“We’re launching it in Canada because there are so many Canadian businesses, sellers and advertisers who don’t participate in video ads because of how expensive and time-consuming it is to produce videos,” Bedi says. “We really want to democratize access to video ads for Canadian advertisers and help them bring their products to life using video.”
With the video generator tool, advertisers can submit product photos or a product information page from Amazon, click “generate” and obtain six free videos that show their products in use.
The tool, accessible in Canada via Amazon’s Creative Studio, leverages existing product pages and Amazon audience insights to craft multi-scene shots, helping shoppers visualize the products in everyday situations, like a watch on someone’s wrist or a toy being actively played with. It also adds logos, headlines and background music to videos, allowing advertisers to modify the text to maintain brand consistency.
Advertisers can also upload existing social media videos, demos or tutorials, and the tool’s “intelligent summarization” capabilities will identify key clips, extract them and create a new video in the right format and length for an ad campaign.
Launched in the U.S. in 2024, the video generator has seen strong growth, with a more than four times increase in the number of campaigns submitted using the tool in Q3 2025 compared to Q2 2025, according to the company.
