Do you know exceptional junior- and mid-level professionals who are changing the Canadian communications industry? If so, nominations for The New Establishment are now open for 2026 to recognize those who are going above and beyond their job descriptions. The program launches today with three categories: Media (for media agencies only), Agency and Brand.

If you’re rubbing elbows with someone in your workplace – co-workers, rivals, bosses, employees or even anyone outside of your team – who is pioneering new initiatives to better serve clients or push boundaries to deliver top-tier ideas, we want to hear about them. (If that description fits you, we’re totally fine if you want to nominate yourself too.)

There’s no age limit or position requirements for nominations. All you have to do is tell us how your nominee has made an impact and include clearly defined accomplishments: campaign results, new business practices, innovative models, etc. We need specifics when you’re claiming someone is punching above their weight class.

The deadline for nominations is December 5, 2025. Following the submission period, the nominees will be reviewed by our editorial team.

Winners from each category will be selected and announced at the 2026 AToMiC Awards, and be featured online and in strategy’s print issue.

Ready to nominate? Submit today.

Read more about the 2025 Media winner

Media: Wassim Ghaya’s student mindset drives innovation at OMG