Broadsign In-Advance is rolling out in Canada to allow advertisers to book programmatic DOOH campaigns months in advance, meaning buyers aren’t limited to near-term, immediate or real-time placement options.
For the Canadian launch, Montreal-based Broadsign’s In-Advance feature will offer DOOH inventory from media owner Branded Cities. The platform itself is powered by StackAdapt, the fruit of a partnership between Broadsign and the Toronto-based multi-channel ad platform that began in 2023 to leverage capabilities between Broadsign’s SSP tech, and StackAdapt’s DSP.
With In-Advance, buyers in Canada will be able to reserve guaranteed Branded Cities’ DOOH inventory on StackAdapt well ahead of a campaign, starting with large-format displays. Campaigns can apply the same targeting tools and real-time triggers they use across other channels on the DSP and view unified reporting that includes the DOOH analytics.
Broadsign In-Advance was rolled out in Europe earlier this summer, expanding the SSP’s network of demand and media owner partners. It currently supports DOOH transactions only, with future plans to support static OOH. U.K.-based B2B marketing agency Ledger Bennett was the first customer to leverage the deal type, having executed an automated, guaranteed campaign for one of its clients in July.
StackAdapt’s director of DOOH and emerging channels, Nick Ortega, said in a news release that Broadsign In-Advance gives planners “the best of both direct and programmatic buying.”
Broadsign says its technology runs more than 1.5 million static and digital signs along roadways and in airports, shopping malls, retailers, health clinics, transit systems and electric vehicle charging stations.
Branded Cities says its overall inventory includes 2,700 media assets across North America including landmark locations like Toronto’s Sankofa Square, New York’s Times Square and the Las Vegas Strip.
TVEyes expands into Canada
Global media monitoring and intelligence company TVEyes has announced it is launching in Canada with a headquarters based in Toronto.
TVEyes Canada will track both English and French content across all 10 provinces and three territories, offering licensed and compliant access to Canadian media sources including CBC/Radio-Canada, CTV and Global, as well as more than 2,000 podcast sources.
The company says it uses data-driven analytics and speech-to-text capabilities to transform video and audio into actionable intelligence, enabling brands, agencies and organizations to track mentions, measure impact and identify emerging narratives in real time.
“Canada is one of the most dynamic and influential media markets in the world,” Stacey Massey, VP of sales at TVEyes, said in a news release. “Establishing a dedicated Canadian entity allows us to better support customers with real-time intelligence that captures the full range of national, regional and cultural perspectives.”
