(Image: wwe.com)

Maple Leaf Sports & Entertainment (MLSE) and World Wrestling Entertainment (WWE) have joined forces for what the companies call a strategic long-term partnership.

The two enterprises said they will explore opportunities across multiple areas including exclusive merchandise collaborations, original content development, community-focused programs and regular cross-brand appearances by their respective athletes.

WWE stars are already scheduled to make appearances at Toronto Maple Leafs home games on January 25 and January 27, with Toronto sports personalities expected to attend WWE’s Monday Night Raw (pictured) when it returns to Scotiabank Arena on January 26, and will air live on Netflix globally.

The partnership builds on the existing launch of exclusive licensed WWE Legacy Title Belts with the Toronto Maple Leafs and the Toronto Raptors, featuring each team’s colours and official branding.

Toronto Raptors team up with Tena Men

The Toronto Raptors have teamed up with Tena as an official partner, with the aim of addressing the stigma around male incontinence.

As part of the partnership, Tena Men will have visibility at select Raptors home games with in-arena activations. There will also be a digital display campaign centred around “dribble dramas.” Tena Men will also initiate community outreach to spark conversation around men’s health.

The partners say this collaboration aims to help men open up about their health in a supportive and respectful way, to “rebound” against stereotypes, empower incontinent men and encourage them to “play life to the fullest.”

Last week, the Raptors announced a number of other new partnership programs for the 2025-26 season.