Pattison Outdoor on Tuesday announced the addition of several new large-format DOOH displays in the Boucherville area on Montreal’s South Shore.

The installations, which will be available beginning in 2026, comprise 5 digital superboards (pictured); 2 digital horizontal posters; and 16 digital 75-inch vertical columns, located near busy retail destinations like Promenades Montarville and Carrefour de la Rive-Sud.

Pattison says the deployment offers advertisers “exceptional” visibility as a key transportation juncture with proximity to major commercial hubs. The company recently added two other installations in the vicinity, at Espace Longueuil, adding to its inventory of OOH in 200 markets across Canada.

Fuel adds employment site Jobillico to its portfolio

Employment website Jobillico.com has signed Fuel Digital Media as the exclusive rep for its digital advertising inventory.

The Quebec-based bilingual site attracts more than 736,000 unique visitors each month and generates nearly 7 million page views, according to the company. The platform currently offers standard digital ad formats as well as email alerts and blog content but plans to add new opportunities in collaboration with Fuel.

Fuel says adding Jobillico to its portfolio expands opportunities for advertisers in sectors like banking, insurance, automotive and education, among others. 

Fuel recently inked deals with real estate agency Proprio Direct and automotive platforms RPMWeb and Carpages.