Aurbit has just launched its first interactive radio campaign to showcase its shoppable-content capabilities.

The platform, a product of media intelligence firm AdEase, was introduced in August and aims to be “a connected ecosystem where audiences, brands and content move in sync.”

Through the Aurbit app, users can tap to buy what they see and hear in ads and live content, instantly getting brand details and shopping links. For brands and media buyers, Aurbit provides real-time engagement data, showing who interacted with the content and where.

It uses audio recognition, similar to the way Shazam works, as well as geolocation to determine which ad is playing and where the user is located. 

Through the platform’s CMS, brands can log in, upload creative assets and build their campaigns with options for interactive elements, such as special offers, event access and location-based activations.

Toronto’s CHUM FM (Bell Media) has partnered with Aurbit for its first consumer-facing campaign. While tuned in to the station between now and Jan. 4, listeners can open the app and engage directly with what’s on the air, including ads, brand messages, live event mentions and community references. They can tap to connect with exclusive offers, product details and experiences connected with the on-air content.

Throughout the seven-week campaign, 30-second promo spots and live DJ mentions will encourage listeners to download and explore the app. 

AdEase tells Media in Canada that Aurbit is built as a “multi-channel engagement platform that lets users tap into the world around them, whether they are listening to radio, watching TV, browsing real estate, exploring cities or discovering products in shows and films.”

The company plans to continue adding content types and environments, such as real estate listings and city-based sites being brought online next month. It’s also planning more consumer-facing outreach like the partnership with CHUM FM.

AdEase says this campaign turns traditional listening into a “real-time, interactive experience, where every sound becomes a connection and every moment comes with something to discover, explore or experience.”

Since launching last week, AdEase says it has already seen a more than 50% increase in new users attributed directly to the CHUM FM activity, with peak engagement occurring during morning and midday listening, as well as a more than 75% increase in returning users. The company did not provide specifics on the number of users on the platform.