Finally Content announced Monday it has been selected as the exclusive ad sales partner for the LCBO’s Food & Drink magazine, produced by the Liquor Control Board of Ontario, having won a recent RFP process initiated by the Crown corporation.

The remit was previously held by Beaches Media Services.

The magazine publishes five issues per year, available free in store, online and via its namesake mobile app. It’s also available by paid subscription. As well, subscribers to the LCBO’s free newsletter get early digital access. Food & Drink has a combined print and digital audience of more than 2.95 million readers, according to the LCBO, with ad formats including traditional print and digital ads as well as sponsored, custom and integrated content.

Finally Content will oversee all advertising sales and partnership opportunities for Food & Drink across print, digital and integrated programs, with immediate effect, working on upcoming 2026 editions and digital campaigns. The agency says its sales team will work closely with the LCBO and its media collaborators with the aim of driving brand visibility and measurable results.

“Food & Drink has long set the standard for quality and connection with Ontario consumers. Our goal is to build on that success by offering advertisers fresh, strategic ways to tell their stories within this trusted environment,” Laura Maurice, VP of media sales at Finally Content, said in a statement.

Vanda Provato, chief marketing and digital officer for the LCBO, says, “Our new partnership will be instrumental in expanding offerings across digital, custom content and cross-platform initiatives in addition to enhancing our celebrated print publication.”