Upfronts 2023: Martin Matte leads TVA’s new 2023-24 programming

Quebecor has also commissioned a new drama it hopes will be a suitable follow-up to L'Échappée.

Quebecor has revealed its 2023-24 programming lineup. And while the most notable parts may be the return of Quebec’s most-watched competition shows, the company’s lineup also include two new shows it has high hopes for.

The new programming for TVA is led by a new talk show hosted by comedian Martin Matte, with a ten-episode first season that will count actor Patrick Huard (Bon Cop, Bad Cop) among its guests.

Quebecor is aiming for Mattee’s “cross-generational appeal” to attract viewers in both the 18-34 and 25-54 demos. Matte’s sitcom, Les beaux malaises, had an average of 1.7 million viewers for its three seasons from 2014 to 2016.

On the drama front, Sorcières will aim to fill the hole left by L’Échappée, which had its series finale in March. Sorcières stars Céline Bonnier, Marie-Joanne Boucher and Noémie O’Farrell as three sisters who have been estranged since leaving the commune their father founded, but reunite after a baby is found abandoned in their home community.

TVA’s returning shows are led by its slate of unscripted shows, which make up some of Quebec’s most popular programming, each regularly drawing in an AMA of over 1 million viewers. Chanteurs masqués (the French adaptation of The Masked Singer), dance competition Révolution, singing competition La Voix and Sortez-moi d’ici! (an adaptation of I’m a Celebrity…Get Me Out of Here!) will all reeturn for new seasons.

In dramas, Indéfendable will return, coming off of a season where it drew an average audience of 1.5 million viewers, with a reach of close to 3.1 million people. Other dramas returning include Alertes, Les moments parfaits and Les bracelets rouges.

Featured image courtesy Quebecor.