RJ Pauloski has signed on with digital rep firm Ideon Media in the newly created role of chief revenue officer.

The 20-year veteran of the Canadian digital ad industry is a specialist in the commercialization of digital media business and developing monetization strategies for digital media assets.

As Ideon’s first CRO, Pauloski is responsible for advertising revenue across the company’s offering of both Canadian-owned and major global publishers.

Before joining Ideon, Pauloski held various leadership roles in digital media and ad tech, including positions at Microsoft, Teads, Reddit, Verizon Media/AOL, 20th Century Fox and as a founder of venture backed startups.

He currently serves on the IAB Canada Board of Directors and has previously served on the IAB’s Publisher and Digital Video Committees.

Toronto-based Ideon Media represents several global publisher companies including Apartment Therapy Media, BDG Media, Reader’s Digest Media, MediaTonik, Nativo, VICE Media, Vox Media, IGN, Valnet, Kidoz and Sing Tao Media Group. Ideon also owns and operates several sites, including SavvyMom, 29Secrets, and AmongMen. Its roster of titles reaches over 19 million unduplicated Canadian consumers, according to Comscore, September 2023.