The usual order of things is that one checks The Weather Network before heading outside. Now, The Weather Network is launching a new FAST streaming channel that viewers can watch instead of going outside altogether. TWN Elements, available on Roku and Tubi, provides users with the opportunity to escape with a curated selection of extended outdoor and adventure programming.
Although under the Weather Network banner, TWN Elements will forego forecasts and live weather tracking in favour of storytelling and compelling filmmaking for outdoor enthusiasts when they are indoors. “When we launched our first streaming channel, we experimented with the content lineup to gauge what niches created the most engagement from our audiences,” Hashim Mikael, senior platform & product manager, global TV apps & FAST channels, tells MiC. “We found outdoor adventure and lifestyle programming content was of most interest and inspired us to create TWN Elements.”
The channel will not only feature long-form shows and popular online creators and personalities, but include ASMR and Slow TV as well. According to a Mikael, Interested clients can sponsor programming on the channel, which is embedded within the programming wheel during airtimes. These range from lower third fly ups and float ins, to L Frame take over packages.
The channel has released a taste of the programming viewers, and advertisers, can expect:
What If (Every day primetime 7-9 p.m. ET) – Ever found yourself contemplating what might happen if the big picture that makes up life in our universe was a little different? What If answers the grand speculative scenarios and bizarre possibilities we all may wonder about.
Crazy Creatures (Every day primetime 7-9 p.m. ET) – Exploring the incredible wonders of animal diversity, while traveling the globe to find the ugliest, slimiest and weirdest creatures that grace the planet.
Heading Out (Sundays 5 p.m. ET) – Explore water, snow, and trails. Get tips and gear up for thrilling adventures in this ultimate outdoor series.
Dream in Colour (Every day from 2 to 6 a.m. ET) – Enjoy soothing music and visuals for a tranquil night’s journey into vibrant dreams.
Almazan Kitchen (Every day from 12 to 1 p.m. and 6 to 7 p.m. ET) – No talking, just cooking. This ASMR experience takes viewers into the forest to watch the creation of over-the-top meals.
Wild Harvest Season 3 (Every day primetime 7 to 9 p.m. ET, launching in April) – Join Les Stroud and chef Paul Rogalski on a wild culinary adventure across North America. Discover untamed ingredients turned into gourmet dishes.
