Madsen appointed director of marketing for Yahoo! Canada

Yahoo! Canada's Toronto sales and marketing team, which has quadrupled over the past two months, has added additional muscle and expertise to its search marketing by hiring Hunter Madsen as director of marketing. Previously, he headed product marketing services for Yahoo! Marketing Services in Sunnyvale, California, as well as product management for the company's advertising delivery system. Originally a social scientist, Madsen began his marketing career with J. Walter Thompson, where he developed programs for Unilever, Kodak, Ortho, Sunsweet and other major brands. In 1993, he founded JWT Interactive, Thompson's digital marketing unit, where he pioneered online programs and subsequently led marketing for Wired and its online properties.