Cossette Media has won the business for National Bank, handling the media planning and buying for the client across Canada. Touche! held the account prior to the shift.

Work on the new client will be done through Cossette Media’s Montreal office. David Jowett, president of Cossette Media said the win is a significant one for the Quebec team, adding exact staffing additions are not ready to be announced as of yet.

Lise-Anne Amyot, VP of brand image and client experience at National Bank said in a release that Cossette Media’s past experience with the banking and insurance sectors with past client BMO was a plus for the shop, as was its “capacity for innovation.”