New Slim-Fast campaign hits Cineplex theatres across Canada

Cineplex Galaxy and Unilever Canada have come together to create a marketing buzz around the launch of the new Slim-Fast Carb Zone Bars. Dubbed Carb Zone Girls' Night out, a series of six special screenings occurred simultaneously across Canada with contest winners treated to a VIP reception and screening party of a major motion picture. The event took place on Thursday November 11 for the launch of Bridget Jones: The Edge of Reason movie with other special screenings taking place in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal.
The Slim-Fast campaign, developed by Toronto's GMR, was supported by Cineplex staff handing out 350,000 Carb Xone Bar samples to women in 23 locations across Canada throughout September and October - along with extensive media in print, radio, in-theatre displays and on-line promotion. Contest winners were taken from winning submissions to an online contest posted at www.carbzone.ca.
By Staff 
November 16, 2004

Cineplex Galaxy and Unilever Canada have come together to create a marketing buzz around the launch of the new Slim-Fast Carb Zone Bars. Dubbed Carb Zone Girls’ Night out, a series of six special screenings occurred simultaneously across Canada with contest winners treated to a VIP reception and screening party of a major motion picture. The event took place on Thursday November 11 for the launch of Bridget Jones: The Edge of Reason movie with other special screenings taking place in Vancouver, Calgary, Edmonton, Toronto, Ottawa and Montreal.

The Slim-Fast campaign, developed by Toronto’s GMR, was supported by Cineplex staff handing out 350,000 Carb Xone Bar samples to women in 23 locations across Canada throughout September and October – along with extensive media in print, radio, in-theatre displays and on-line promotion. Contest winners were taken from winning submissions to an online contest posted at www.carbzone.ca.