MediaCom Canada has announced a new hire, bringing Charmain Emerson on board as director of new business and marketing.

Emerson brings 20 years of experience working in marketing and communications with her to the role. She most recently worked as head of marketing of private education company Blyth Education. She also founded Building Blocks Communications, a PR shop that she ran for 10 years and worked as Canadian VP of marketing for FCUK (French Connection).

In her new role, Emerson will be responsible for promoting the MediaCom Canada brand within Canada.