Meta launches test of ads in Threads feed
Fast food chain Wendy’s and the GroupM agency are a part of early testing.
BBC Studios partners with Canadian-based The Podcast Exchange
The move will see TPX serve as the exclusive third-party advertising reseller for BBC podcasts in Canada.
Samsung Ads launches interactive ad format
Creative Canvas allows brands to craft ads with QR codes and vertical videos.
Toronto Star boosts its ad business with Chop Steakhouse & Bar partnership
The restaurant chain has inked a one-year advertising sponsorship deal with the daily.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
Ndax becomes NHL’s first crypto platform partner
The brand aims to demystify cryptocurrencies and boost investor confidence.
Canadians spent 66% of online time in 2024 on mobile devices
Comscore’s 2024 report also found Canadians spent 41 billion hours online last year.
Tim Hortons leads AdEase TV ranking with its new hockey cards ad
This is the QSR’s second consecutive week at the top of the rankings.
Google’s plan to scrap Chrome’s third-party cookies officially done
Privacy Sandbox stance announced after tech giant lost two antitrust cases.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
People Moves: Corus executive chair Heather Shaw to retire
Plus, global strategist at TikTok Sheraz Amin starts new job with Hearst Magazine.
Glassroom names Sarah Thompson as Toronto exec managing director
The former Dentsu Media Canada president will drive the growth and profile of Glassroom in Toronto and Canada.
CBC’s federal leaders debates see massive viewership gains over 2021
French-language streaming audience grew 476% over last federal leaders’ debate four years ago.
BMR and Olymel choose Omnicom Media Group’s Hearts & Science as AOR
The partnership has already kicked off with a new platform for the two brands.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
