Positive social media environments deliver positive ad responses: study
Magna’s research data used biometric sensors and eye tracking technology to assess people’s emotional responses.
Bonterra and Volkswagen aim to drive sustainable change
The collaboration includes a series of pop-ups, a national contest, in-store promotions and influencer engagement.
Bell Media’s Stewart Johnston named CFL commissioner
The former TSN executive says he’s focused on next generation of football fans.
Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
Industry News: Publicis Media wins global LinkedIn business
Meanwhile in streaming, Pluto TV launches a FAST comedy channel in Canada.
Industry News: Rogers to renew Canadian NHL broadcast rights
Plus, Sportsnet unveils the lineup of sponsors for the new Blue Jays season.
CBC: Junos finds its highest-ever streaming audience
The Canadian music awards were streamed more than 762,000 times, an increase of nearly 400% over the 2024 awards.
Little Canada joins ‘Buy Canadian’ movement with new mini OOH ads
The company is launching a new initiative to offer “little” free ad space to Canadian-owned businesses.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
Bell Media hires former Snap vet to support digital efforts
The senior exec joins in a newly created role, signalling Bell’s deeper push into digital advertising and partnerships.
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Home Hardware named title sponsor of Blue Jays Central Studio
The two brands have been partners for nearly 20 years.
EssenceMediacom tops COMvergence 2024 Canada new business report
Mediabrands, OMG and Plus lead the rankings in the latest New Business Barometer.
NSL’s inaugural campaign focuses on digital
The league aims to tap into experienced female athletes already involved in the digital sports landscape.
