IAS expands Context Control to publishers
Media companies now have the option to do their own context-based targeting with the potential cookie alternative.
How holiday shopping impacts programmatic costs
Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.
Spotted! Bringing theatre back to life with Instagram AR
Zulu Alpha Kilo helped the Young People’s Theatre remind its core audience of the benefits of performing arts.
Beneva signs sponsorship with Videotron Centre
The insurance company takes on La Capitale’s duties presenting the arena’s events, as well as the Quebec Ramperts.
CBC gets a head start on Beijing 2022 Olympics coverage
The programming is part of a countdown to the Winter Olympics, which runs from Feb. 4 to Feb. 20.
People Moves: Optable hires James Prudhomme as CRO
Plus, Hisham Ghostine takes on more duties with CBC and AcuityAds names a new chief financial officer.
BMO turns wrapping paper into ad space
Images of products from women-owned businesses drive to a Pinterest board filled with shoppable items.
SickKids connects storytelling with the bottom of the donor funnel
The hospital’s holiday campaign shows how it has been increasingly combining brand-focused mass media with “laser-focused” digital conversion channels.
Chanteurs masques tops the ratings: Numeris
TVA’s Masked Singer adaptation drew in more Francophone viewers than any English program.
Proximo Spirits signs on with the Montreal Canadiens and Bell Centre
The sponsorship features a wide-ranging media plan including rink board and at-concession advertising.
